FIFA 17 PS4 PlayStation 4 1

Love it or loathe it, Manchester United is a commercial juggernaut – that much was evidenced by the sponsor-laden red carpet that was rolled out for Paul Pogba this week. And if you wondered why fictional footballer Alex Hunter signs for the Red Devils in FIFA 17's forthcoming story mode, then this may explain a thing or two: EA Sports' soccer sim is now the official video game partner for the massive Manchester-based club.

Ever since Ed Woodward has been at the helm, United has been signing commercial deals left and right – from tyres all the way through to Chinese noodles. Let's not forget, this is the same club that sold the naming rights to its training ground – a private facility that's on lockdown practically all of the time.

But what does this partnership mean for the game? Well, it didn't get French forward Anthony Martial on the cover, but it does mean that extra care and attention has been invested into the player models – including explosive ex-academy player (and fan favourite) Marcus Rashford. You can probably expect Manchester United to post some cringey videos of Jesse Lingard playing the game on its Twitter page, too. That sort of thing.