Aiden Pearce and his iconic cap are out; Marcus Holloway and his skinny jeans are in. The smooth moving, Timberland wearing, wrongly accused Californian crim was announced as the protagonist of Watch Dogs 2 earlier today, and let's not beat around the bush: he's an instant improvement over his distinctly vanilla predecessor.

The story goes that Holloway has "fallen victim" to ctOS 2.0's predictive algorithms, and is accused of a crime that he didn't commit. So, just like any other rational person on the right side of the law, he decides to hack San Francisco to bits and shoot his enemies in the head with 3D printed weapons. It's not illegal when you're acting out of principle, right?

Because of the game's setting, you'll be breaking into the systems of several firms from Silicon Valley, undergoing missions for vengeance and – we quote – "the lulz". Completing missions will increase Holloway's follower count, which… Oh, God! Look, we get what Ubisoft's trying to do, and we actually think that Watch Dogs 2 looks cool – but some of these sentences are making us cringe!

[source youtube.com]