E3 is a weird thing. The annual Los Angeles-based convention is attended solely by press and retail, is anticipated mostly by enthusiasts, but is by far the most "mainstream" of all of the gaming shows. Think about it: if Gamescom is eccentric European cuisine, then E3 is a hamburger and fries; if the Tokyo Game Show is Katanagatari [Yeah, I asked Google for an obscure anime – Ed], then E3 is Naruto; if PlayStation Experience is a celebration for fans, then E3 is an attempt to rope outsiders in. Keeping up?
The problem is that, by targeting the mainstream, Sony doesn't always leverage its strengths. Last year was an exception: the Holy Trifecta™ was a carefully coordinated trio of reveals which set the Internet alight, as the manufacturer no doubt expected. But it did so for a very good reason: it played to the unique advantages of PlayStation as brand. There's no other company on the planet that's making a game as bizarrely ambitious as The Last Guardian; there's no other fanbase that appreciates Final Fantasy VII quite like the PlayStation community does.
But it could be doing more. One of the biggest strangleholds that PlayStation has over its competitors is the support of Japanese developers and publishers, and the PS4 is practically overflowing with exclusive content as a consequence. This month alone is evidence of that: Atelier Sophie: The Alchemist of the Mysterious Book, Guilty Gear Xrd: Revelator, Odin Sphere: Leifthrasir – we honestly could go on and on.
"These are niche releases, though," you're no doubt eager to retort. "No one wants to sit through 90 minutes of waifu fodder." Agreed, but look here, one of the biggest exclusive titles in the PS4's stable has yet to even be acknowledged at a major Western Sony presser: Persona 5. This is a title that's been treated in such a flabbergasting manner that it's occasionally left Push Square Towers slack-jawed and smarting in disbelief – the kind of unique, major title that's serious ammunition in message board wars. And yet, we'll repeat: the platform holder barely ever mentions it.
It's not the only Japanese developed game that will likely be glossed over next month either. The Last Guardian will be there, of course, but the early round of preview coverage suggests that it won't put in a major appearance; Gravity Rush 2 and New Hot Shots Golf will be quietly paraded in the corner of the PlayStation booth. Neither of the latter two will get stage time, despite them being major first-party investments. Final Fantasy VII Remake will surely sneak a mention, but you'll be waiting a long time for Shawn Layden to utter NieR Automata's name.
Alright, alright: E3 is an American convention for an American audience – fine. But there's also an argument to be made that E3 is a chest-puffing occasion, as well – it's undoubtedly the biggest stage for platform holders to plead their case. So when Adam Boyes is blithering on about the next batch of exclusive Destiny content, and when Shuhei Yoshida is eulogising about Horizon: Zero Dawn, we hope that there's a little space and time leftover for the manufacturer to talk about one if its less celebrated USPs: Japanese games.
Would you like to see more Japanese games at Sony's E3 2016 press conference? Do you think that the platform holder does enough to leverage its Eastern support? Act like Persona 5 doesn't exist in the comments section below.
Should Sony leverage PS4’s Japanese game lineup at E3 2016? (71 votes)
- Yes, I’d love Japanese game to feature prominently in its presser
- Don’t really care, just want to see good games
- No, E3’s focus should always be on tent pole Western releases
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Comments 26
E3 may be an American conference, but the audience is global, well, at least North America and Europe.
I think Sony should show off more of their Japanese titles, but for whatever reason Sony also likes to undeserve some of it's more niche first and second party titles.....while leveraging the Naughty Dogs of the world and making sure Ubi, EA, and Activision are happy. Case in point, Ratchet and Clank? The most Sony could do is upload a trailer a few days before the event in 2015......as far as the main show, it might as well not have existed.
Persona 5 is prime to become something huge, Gravity Rush 2 has a lot of potential (Kat is extremely likable)....and why not show off the The Last Guardian or Ni No Kuni PS4, they both showcase a level of creativity and excellence......but I think your right,....we probably will see very little, if anything from these titles.
I've been saying this for a lot time.. they try to shove indies down people's throats all the time yet never even acknowledge Japanese exclusives... there are more than those you mentioned... Yakuza 0, World of Final Fantasy, Kingdom Hearts HD 2.8. Final Chapter Prologue, Dagganrompa 3, the various anime games, Valkyria Azure, ect ect...
Japanese games have been out in force on PS4 since the console launch - to ignore them is ignoring a huge chunk of the system's library at this point. Sure, many of them are niche titles, but then there are games like Persona 5 which teeter on the edge of real popularity.
People love to bang on about exclusives - and the Sony's got loads of them when you start counting all the Japanese games that are only on PlayStation. May as well make a bigger deal out of them, I say.
Yes, of course they should. Not for the smaller title like atelier sophie etc, but for the big title like persona 5, nier automata, and gravity rush 2. Playstation is worldwide product afterall.
Americans arent staying up late on a Monday night and going to movie theaters to watch niche japanese stuff. And thats coming from a guy who likes JRPG. Just watch how well that is going for Wii U and TMS#FE.
Sony launched PS4 in the west first, Japan the following February, that should tell you all you need to know.
I'm all for japanese games coming west, but the E3 live event is not the place to spend time promoting them, leave them on the blog, Youtube and Twitter, and save the presser for more like the Holy Trifecta.
sent from my Wii U, b/c its lonely
Persona really, REALLY needs stage presence if Sony wants to make a real impact. I mean, it's one of the best looking games coming to the console, and it's majorly hyped by a lot of people.
The people have spoken!
Honestly great Japanese first and second party games are what make the PlayStation more appealing than the Xbox. They need to embrace their legacy, not shun it.
I don't expect Japanese games to take over the event, but people who buy their consoles primarily for such games make up a large minority of their fanbase. They ought to ditch the indie titles that almost nobody cares about and dedicate that time to talking about some of their console's Japanese offerings.
If they don't then all they have to show off this year is VR stuff, right? (Which I'd find kind of boring) Unless I'm missing something. After the success of last years shenmue kickstater you'd think video game publishers would be activley searching for niche Japanese games for E3.
Japanese games were the main deciding factor for me getting a PS4 over Xbox at the start of this gen. Games like Disgaea, Witch and the Hundred Knight, Persona, The Last Guardian are all games I need in my gaming life. Between the PS4 and Nintendo you've got all the bases covered
Sony should be doing everything they can to promote such games and I suspect a few of those will actually be very good sellers. Ni No Kuni was the best rpg on PS3, Persona 4 is just the best game on Vita and with an upcoming line up of the Ni No Kuni sequel, Persona 5 and The Last Guardian, then Sony should really be celebrating theses games. One of the main reasons I now only have a Sony console is that they provide such a wide and constantly great variety of games for me to pick and choose from, this is probably Playstation's biggest strength.
Persona 5 and last guardian should get sometime. But the rest should be on big euro/usa games release and exclusive.
Definitely time to show the west some more Japanese games if for no other reason as to rub it in to Microsoft as they hardly have any on Xbone, exclusives at least...
I always think back to the keynote speech at Playstation Experience last November/December, and by far the biggest reaction by the audience there was for Ni No Kuni 2, everyone went crazy. And then they went and ended the presentation with Paragon, and everyone went 'meh' and it all sort of fizzled out uncomfortably. I'd like to think Sony noticed this but I'm not very optimistic..
As long as they confirm an EU release for Persona 5 I'll be happy. An approximate date would be even better, details of the collectors edition etc and I'll be giddy. But overall yes I'd love to see more from the Japanese side of things as long as it's quality like Ni No Kuni 2, Gravity Rush, Persona and the Last Guardian. God Eater would be another cool one. If it's trashy, over-sexualized stuff then yeah, I couldn't care less about that.
Lets be honest, if you are relying on a game that's been 10yrs in the making and first revealed and promised to PS3 owners (Last Guardian), a remake of nearly 20yr old game and a kickstarter for the third in a Sega Dreamcast series to define your 'E3', then I think there is something wrong.
I am all for diversity in games but relying on games of yesteryear, revealing games 'again' and 'kickstarters' is not what I want to see from an E3 conference.
I admit I am not that bothered by a lot of Japanese games but I do understand that Sony is a Japanese company and there is a number of western people interested in oriental culture.
E3 though is a very western show. Its not like Playstation doesn't have its own 'Experience' and there is also the Tokyo Game Show too.
For many, the highlights of E3 2015 Sony conference were Uncharted 4's 'market' gameplay and the announcement of 'Horizon:Zero Dawn'. It does seem to me, rightly or wrongly, that Japanese style games have a 'cult' following in the west. Some do go 'mainstream' but the majority seem to be 'niche'. For those that are in that 'niche', then obviously Japanese titles are going to go down well and make their E3 but for the rest, then E3 can seem 'Meh'
Sony should give Persona 5 stage time this E3. It's an exclusive on their 2 platforms, I hope it'll be released to US and EU this year. And maybe will get some Ni No Kuni II gameplay?
While indies aren't bad (at times), localizing most of the Ps4's Japanese games such as Sengoku Basara, Dengoku Fighting Climax, Dragon Quest, Gundam, Phantasy Star, Steins;Gate Zero, Uncharted Waters,etc. would be the best move they could make on E3. Just please don't let it be some low budget game like Godzilla.
Would also love if Sony could put their sh*t together and start making sequels (or remakes of Japanese playstation games everybody wishes to happen like Legend of Dragoon 2, Vagrant's Story 2, Parrapa 3, Dino Crisis 4, Parasite Eve 3, Freedom Wars 2, Soul Sacrifice 2, etc etc.
Well, the Holy Trifecta of last year was all Japanese: Final Fantasy 7 remake, The Last Guardian, Shenmue 3.
It would be nice if Persona 5 and FFXV were spotlighted at the conference. The new cool kid and the most well known of JRPGS...
@KingSimba yes! Ninokuni was actually bigger in the West, so it makes sense.
I am not a Japanese game fan per se but certainly those with crossover appeal should be highlighted.
However, the aim of E3 is for Sony to transcend and get publicity in the western mainstream. For example, Fallout 4 and Doom (ok, I know, third party) all got reported in major news outlets as events. Not sure they would get that with games viewed as niche. I think it is a shame as diveristy is what gaming is all about.
Western games my as*, while I enjoy some stuff from Bioware, Rockstar and now CD Projekt Red, my real love for video games com from Japan, Atlus, Nintendo EAD, Intelligent System, Square, Capcom, hell my 3ds collection is composed only by japanese games (more than 30), PS4 and Wii U almost (with 2 or 3 games as exception). The only plataform that I do own more Western games than japanese is steam...but all bought in discounts (XCOM 2 and Borderlands 2 as exception).
SO HELL YEAH SONY BRING MORE JAPAN TO E3! Specially Persona 5.
@Ralizah "They ought to ditch the indie titles that almost nobody cares about and dedicate that time to talking about some of their console's Japanese offerings."
Journalists seem to care about those, probably a little too much for how much certain publications have hyped certain games up; so it probably gives Sony the impression that it's what the public wants to hear. I mean, I'm all for indie titles, but not to the extent I think one should be given more than a cursory glance in an E3 presser - unless it's an exclusive Sony's funding, then they can go nuts.
I think certain Japanese games have a place at E3 - top-shelf titles like Persona 5, Yakuza, Ni no Kuni and first-party funded titles like The Tomorrow Children, New Everybody's Golf and Gravity Rush 2; especially the latter list, have more of a place in Sony's presentation and the PlayStation "brand" than belated ports of PC games that go on deep discount within a couple of months of release to catch up to the fact the PC version has already been in two humble bundles and a Steam sale.
I don't think anybody would be nuts enough to claim Akiba's Beat or an upcoming Senran Kagura title should be showcased in a presentation aimed at general audiences; though I think the moral outrage such a decision would cause would totally be worth it.
@Grimwood I think you should examine your eyes. Persona 5, Final Fantasy, Valkyria Chronicles, Devil May Cry (Not DMC), Grand Kingdom, Odin Sphere, Kingdom Hearts to call a few.
For me the Japanese lineup makes me buy a Playstation console.
Absolutely, gamers just want to see good games regardless of where they're from in the world. And it's pretty ridiculous if Sony can't show their own 1st party game (Gravity Rush 2) for 3 minutes, but shows Call Of Duty which comes out every year, for 10 minutes.
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