Star Wars Battlefront PS4 PlayStation 4 Bundle 1

Well, this is interesting. Sony dropped the price of the PlayStation 4 down to $299.99 over the Black Friday weekend, but it's not done with the low-price promotion just yet. The platform holder has announced that starting 6th December through until 19th December it'll be reducing the system again, with one of two bundles boasting Star Wars Battlefront on the box.

This is a cut-throat tactic from the Japanese giant and it's going to be richly rewarded if it can keep stock replenished. The Force Awakens, as you should already know, is due out on 18th December, which means that this specially branded set is going to be riding the marketing hype train that Disney has been fuelling over the past few years. It's going to be big.

For those out of the loop, the Star Wars Battlefront bundle includes a bog-standard 500GB Jet Black console, a copy of DICE's first-person shooter, and four classic Star Wars games. As stated, it'll be available for $299.99 through the abovementioned dates. If you're not feeling the force, then the Uncharted: The Nathan Drake Collection set will also be available at the same price.

This is a really aggressive move from a company that's already dominating the industry, and it's going to result in some pretty gigantic PS4 sales over the course of the month. It'll be interesting to see how and when the competition react, because this move feels like it's come out of nowhere – and it may leave the other major gaming manufacturers scrambling to respond.