Well, someone was going to attempt it eventually, and there was a 33 per cent chance that it was going to be Sony. The platform holder rolled out Dr. Richard Marks to demo PlayStation VR live on stage during its PlayStation Experience press conference earlier today, and as you can probably imagine, things didn't go especially well.

While it wasn't the fault of either of the unfortunate presenters, the reality is that virtual reality just doesn't work vicariously. We've tried PlayStation VR ourselves, and there's so much potential for this peripheral that it's insane, but we don't expect you to take our word for it – you've got to try it for yourselves.

Dump the dodgy stage demos, Sony – focus on getting the technology on people's heads instead.