Project Morpheus PlayStation 4 PS4

The big rumour going into E3 2015 was that Sony was going to spotlight the PlayStation 4's innovative Project Morpheus headset pretty heavily during its press conference – but it didn't. While the headset was certainly discussed by gaffer Andrew House, it was only mentioned on stage for a matter of minutes. And speaking on the PlayStation LiveCast, the likeable Shawn Layden noted that it just wouldn't work in that arena.

"How do you show Project Morpheus?" the SCEA boss pondered. "How do you explain to the blind man what the colour blue looks like? You really just have to be able to experience it – and that's why here on the show floor today we've got twenty demos going live of different Morpheus projects. It's huge. It's not just a new peripheral for the hardware – it's a new platform."

So, there you have it: Sony knew that it'd look like an idiot trying demo virtual reality on stage, so it's focused on providing people with eyes-on impressions in its booth instead. Maybe we just need to get used to the idea that this company isn't managed by clueless monkeys anymore...