Whose idea was this?

As we're sure that you've noticed, Sony's marketing machine has been working like a mad man for upcoming title The Last of Us Remastered. However, the company's latest effort has us slightly baffled. Dubbed The Last of Us: One Night Live, this exclusive event will bring the gritty and dystopian world of Naughty Dog's survival horror opus to the stage on 28th July.

As for the show itself, the whole thing's a bit of a mystery. What we do know, however, is that the event will be hosted by Geoff Keighley, and several of the game's actors will be in attendance to do readings of key scenes. What's more, composer Gustavo Santaolalla will be on hand to perform the soundtrack. With that said, we suspect that this theatrical outing will be closer to Evil Dead: The Musical than My Fair Lady.

Unfortunately, tickets have already sold out, but don't panic too much, as the Japanese giant will also be streaming the show over the Internet. What do you make of this stupefying marketing stunt? Will you be watching live? Let us know in the comments section below.

[source blog.us.playstation.com]