Chatting with Develop, Newell said that allowing Valve to integrate Steam into the PlayStation Network will eventually benefit Sony in the long-term.
Theyve done the scary thing and I think its up to us as developers to make sure Sony and its customers are rewarded, he said. With the release of the first Portal 2 DLC people will really see the value of Sony allowing Steam to be released on their system. I think youll see us pushing very hard in increasing the overall play value of Portal 2.
I think not only us but other developers are benefiting from Sonys approach. We and other developers have to show were creating value to Sony for opening up its network. We have to show them its a smart business move.