SEGA's Sales Dropped While Costs Increased During The Previous Quarter.

6 million (2.224 billion yen) for the months April, May and June.

SEGA made 28.5 percent less than the same period last year, and costs rose due to the impact of the Japan earthquake — which particularly impacted the operating costs of its pachislot and pachinko business.

Adoption of video games in Europe and North America werre also weak, according to the company. SEGA launched Virtua Fighter 4 and Thor: God Of Thunder during the period, as well as Yakuza: Of The End in Japan.

SEGA managed to shift 2.33 million units worldwide during the three months tracked. The takeaway was bleak, as SEGA noted that it needs to "adapt to changing business environment in which the market demand for new content geared to social networking service and smartphone is expanding".

Fantastic.