But its hard to argue with the quality of the games Ubisoft puts out. The narrative stays consistently compelling, and the gameplay gets more and more ambitious with each iteration.

This walkthrough of Ubisoft's E3 demo details the publisher's cinematic ambitions with Assassin's Creed: Revelations. As Ezio sprints between exploding ships, there's a hint of Uncharted and Call Of Duty. Assassin's Creed might not be known for its set-piece moments, but this sequence is up there with the best.