It directed you to watch eight of Sony's E3 trailers in order to receive virtual items and access the space's VIP area. Given the casual nature of PlayStation Home, we imagine there were people learning about Twisted Metal and Resistance 3 for the first time in the virtual booth. That's clever.

According to VentureBeat, over half-a-million people accessed the space during its time online. That's an impressive figure whichever way you spin it.

To put the number into perspective, ten times more people visited Sony's virtual PlayStation booth than they did the real one. Crazy.

Sony and Lockwood launched Sodium 2 in PlayStation Home this week, a massive free-to-play multiplayer racer confined within the virtual world. The service is definitely growing in an interesting direction. It's fascinating how well PlayStation Home is doing despite the backlash from gamers.