The event — scheduled for June 7th at the Los Angeles Memorial Sports Arena — will kick off at 17:00PT (01:00BST) and will run right through to 22:00PT.
Don't go expecting a five-hour conference marathon though. Looks like Sony's got a big event planned for after the conference itself, presumably to flaunt the NGP in front of journalists for the first time.
Just a few weeks to go now until the big event itself. What announcements are you hoping for?