This year, with FIFA 11, EA Sports has passed the 100 million games sold milestone. They are some impressive numbers. FIFA 11 sold 2.6 million copies after just five days on sale.
To celebrate, EA's giving away their "Ultimate Team" card-trading DLC for free. Traditionally the DLC comes as an extra charge, but this year you'll be able to play the new multiplayer modes and use the fully-featured web app at no extra cost. Awww, cheers EA. It's almost like they acknowledge those who've been fans of the franchise have spent way over $1,000 buying the game every year.