But we're actually literally itching for our copy to drop through the letterbox. We think it has something to do with the time of year — it's around this time that there's always a big first-person shooter launch.

It's normally a Call Of Duty game that's got us craving some online deathmatch. To be honest, Call Of Duty: Black Ops looks brilliant. But Medal Of Honor's taking the brunt of our anticipation because it's out first. Will the gameplay be strong enough to keep us playing way into Black Ops' release? We're guessing not — but it doesn't really matter; Medal Of Honor's here to fill a void. A void we've been craving for some weeks now.

In that sense, EA might absolutely be onto something here.