THQ is spending a fortune to ensure its upcoming games match up to output from the likes of über-spenders EA, Activision and Ubisoft, so it's naturally going to investigate the areas of smaller investment for larger return. Speaking at a New York financial conference, company CEO Brian Farrell laid out the company's plan to take advantage of motion-controlled titles as smart investments:

They are more mass-market type games. They are just simpler forms of game where it’s more based on your movement and the input device; not on fantastic art and very complex animations. That’s the other reason we like those two products – the cost of development is much lower than for the other core products.

Whilst there are some games on the way with fantastic art and complex animations – Killzone 3 and LittleBigPlanet 2 in particular – on the whole the statement stands. Hopefully this doesn't mean that THQ will cease to develop innovative and high-profile motion-controlled titles for Move, with the PS3 sequel to Wii hit de Blob on the way in the coming months.