Although Sony has compared the Move launch to a new platform release, it's not expecting the first week figures to match those of a new console launch. Ray Maguire, Sony Computer Entertainment UK's Managing Director, doesn't think the initial sales will be massive but that momentum will grow as players get hands-on with the devices.
Eurogamer recently interviewed Maguire about the Move and the importance of players picking the controller up before they put their money down.
Exactly as with EyeToy in the PS2 days, it's a product that needs to be sampled. You need to get your hands on it. You need to understand it. You need to try it.
Am I expecting a massive day one? Not particularly. We didn't with EyeToy, either. It went on to be massively successful. As people saw the value when they tried it they told their friends. Their friends bought it. They told their friends. Word of mouth grew the marketplace. That's what I expect from Move as well.
With just two weeks to go until the Move is available, we'll soon find out if the peripheral meets Maguire's sales expectations. Nintendo's Wii was a huge word of mouth success, and Sony is clearly hoping that once players sample the increased fidelity of Move that the motion tide will flow in Move's favour.
Will you buy into Move without sampling it first?
[source eurogamer.net]
Comments 10
So unlike Nintendo, Sony knows how to account for word-of-mouth affecting sales. That's good. I may or may not buy it without trying it, depending on whether I get a chance to try it before I have the money to buy it.
I think its very much to be expected. Its $99 USD for the bundle then you pretty much have to spend another $50 for the second controller to get the full experience and then the navi as well. It was close to a $200 investment for me. One Im already happy with before I get it, as Sports Championships has disc golf in it and the Heavy Rain upcoming update!
I think Sony should not just be relying on word of mouth to sell the Move. Microsoft has been very aggressive in promoting Kinect so I think Sony should take a similar approach if they want to get a Move into as many homes as possible.
That image frightens me. It reminds me of the evil painting from Ghostbusters 2!
Vy am I drippings wiv goo? LOL
That dude at the top looks like a younger version of my band teacher!
I'm going to be a part of the small percentage of people buying it.
I plan to get Sports Champions, pick up Resi 5 Gold Edition cheap, which I've never played.
Plus I've been holding off on a second playthrough of Heavy Rain in anticipation, So I'm pretty much all set. Bring it on!
@James: He is Vigo! You are like the buzzing of flies to him!
@WolfRamHeart: He didn't say they're ONLY relying on word of mouth, just that they expect that to be a crucial element. Don't worry, they're marketing the thing. Not as insanely as Microsoft, granted, but I think that's a good thing. Going overboard isn't necessarily the best course of action.
So the Move's sales are suspected to have a tail like Nintendo's big games? Sweet that may mean as more people buy it more quality titles will come out over time!
As for me actually buying it at launch? I have to give a no to that since it being $130 for the single player experience I plan to do when I get it is one of the big reasons. I have to prioritize what I get this Holiday. If I had a money tree then yes I would get this. Its the only reason I haven't played my copy of Resident Evil 5: Gold Edition that I got for my birthday in May!
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