Although Sony has compared the Move launch to a new platform release, it's not expecting the first week figures to match those of a new console launch. Ray Maguire, Sony Computer Entertainment UK's Managing Director, doesn't think the initial sales will be massive but that momentum will grow as players get hands-on with the devices.
Eurogamer recently interviewed Maguire about the Move and the importance of players picking the controller up before they put their money down.
Exactly as with EyeToy in the PS2 days, it's a product that needs to be sampled. You need to get your hands on it. You need to understand it. You need to try it.
Am I expecting a massive day one? Not particularly. We didn't with EyeToy, either. It went on to be massively successful. As people saw the value when they tried it they told their friends. Their friends bought it. They told their friends. Word of mouth grew the marketplace. That's what I expect from Move as well.
With just two weeks to go until the Move is available, we'll soon find out if the peripheral meets Maguire's sales expectations. Nintendo's Wii was a huge word of mouth success, and Sony is clearly hoping that once players sample the increased fidelity of Move that the motion tide will flow in Move's favour.
Will you buy into Move without sampling it first?