If You've Ever Wanted To Look Like David Beckham... Yeah, EA Sports Active Probably Won't Make That Happen.

“David has always worked hard to stay in excellent shape and has inspired people around the world to make fitness a priority,” said Jens Uwe Intat of EA.

“We’re excited about this collaboration with David as the high value he places on fitness makes him a perfect fit for EA Sports Active 2. We are looking forward to working with him to motivate people everywhere to get active.”

“EA Sports Active is impressive and includes many elements that I have seen throughout my football career,” added David Beckham. “I’m excited to collaborate with EA Sports who have a great track record in developing authentic and credible sports products and games over the years.”

The move's likely be more about marketing than anything else. With so many big fitness games scheduled for this year, the marketing clout a figure like David Beckham can provide will be crucial for the success of the product. The game, as it happens, looks like it might be quite good. The social interaction features sound most intriguing to us.