Way to damn your product to endless comparisons by the fanboys Mark Carson of CaptiveMotion. Mark worked on Microsoft exclusive Alan Wake, but has a thing or two to say about Heavy Rain's own visuals, despite not playing the game.

"It's beautiful and brilliant but visually uneven at points, which unfortunately is the nature of the industry because of the scope, budgets and time-frames required," reckons Carson. He admits to not owning a PS3 but to have "pored over the reviews and extended play video from the various sites."

"I would have loved to have worked with them on that project," Carson said of Heavy Rain. "I think we could have help with that. In the end it's a very different product from Alan Wake and I think everyone will agree once it comes out."

Alan Wake better be good now, eh?