Pro Evolution Soccer 2010 Fared Strongly On The Playstation 3.

First week sales of the new Pro Evolution Soccer 2010 confirm that brand loyalty is far from dead. The Playstation 3 SKU of the game managed to contribute to 66% of the game's total sales - a minor victory for Sony where the XBOX 360 usually enjoys the greater share of multiplatform releases.

Sony have seen their market share increase for third-party titles in recent months, as the Playstation 3 really gathers steam on the XBOX 360.