Are you trying to buy a PlayStation 5? According to boss Jim Ryan speaking with Russian outlet TASS, “absolutely everything is sold”. While there has been a trickle of PS5 stock returning to the retail channel this week, it’s gone in minutes. And the executive has revealed that, after spending much of the year ensuring there’s demand for the machine, now he’s focused on getting enough devices into the market to meet demand.
“Everything is sold. Absolutely everything is sold,” he said. “I’ve spent much of the last year trying to be sure that we can generate enough demand for the product. And now in terms of my executive bandwidth, I’m spending a lot more time on trying to increase supply to meet that demand.”
We’re still waiting for a press release on PS5’s initial sales figures, but it looks like the company sold every single console it could manufacture. The challenge it now faces is swiftly getting more units into the supply chain, because it looks like the product is poised to be difficult to find for the foreseeable future.