Ownership over the marketing of the Call of Duty franchise might not be quite as important as it was at the beginning of the PlayStation 4 generation, but it's still something worth having under your belt. Sony has held the rights to advertising Activision's mammoth first-person shooter series for more than four and a half years now, and it looks like that partnership is set to continue into the next generation of consoles.
PlayStation has once again been named as the official partner of the Call of Duty League and Call of Duty Challengers, meaning those competing will take part using PS4 controllers while Sony branding will take up much of the arena and overall event.
If you extrapolate that, then it looks like the 2020 edition of Call of Duty will be heavily marketed alongside the PlayStation 5 -- an important tool when it comes to advertising your latest machine. The franchise is, after all, one of the most reliable sellers in the industry with seven of its entries dominating the NPD list of the previous decade's best selling games. Last year's Call of Duty: Modern Warfare even managed to make it to 12th position on the list -- proving that it can still sell gangbusters.
If you want to get off to a good start in terms of sales, it's clear that having Call of Duty on your side is always an advantage. Are you interested in what the series looks like on PS5? Let us know in the comments below.
[source twitter.com]
Comments 20
Good news is when CoD 2020 is shown off at the PS5 reveal, it'll an ideal pee break.
Great stuff now I can relax and enjoy my 2020, happy new year everyone!
@kyleforrester87 Happy new year Kyle!
@LiamCroft yay!
MW was the first COD game I’ve bought in years. I hope they don’t start churning them out annually and they turn to crap.
It feels a bit silly to enforce the pros only using PS controllers. They should be allowed to use their controller of choice, whatever’s comfortable for them.
@Boucho11 It’s been an annual franchise this whole generation. Although they do have three different developers who take different approaches and have three year development times for each new entry.
@Arugula I’m English, I promise.
🤧👀
Are there really people left in 2020 who do not realize that just because the advertising for a game displays one console over the other if it is a 3rd party game it can be bought on either system? I understand why Sony would want to continue being the flag bearer, but it still seems pointless.
Damm it never no good for Xbox ever. Xbox fanboys was telling me the market rights for cod would come home to Xbox next gen I guess they were wrong.
Big franchise always stick with the winner of the gen, be it call of duty, fifa, or gta. Being the first console to get exclusive dlc and being the official console in the esport is huge for cod gamers and sony.
@Creative_Native Like I said, if you're huge cod fan that bought cod every year, there's no reason to get xbox console if ps console have exclusive content that's not available anywhere. Cod sells gangbusters every year, being the official cod console is huge for any console maker. It's definitely not pointless.
@Creative_Native Yes
Treyarch have the first next gen cod. Hope they remake black ops
@Creative_Native I think you are underestimating the significance of marketing rights. When the average consumer sees every COD commercial ending with a Playstation logo, many will associate COD with PS4.
On top of that, there is content exclusive to the PS4 version such as survival mode being exclusive to PS4 for one year with the last COD, as well as bundles for the game and system together, all of which increases the chances of the PS4 being the choice to play COD.
Call of duty not worth the pice of 60$. In my opinion.. The formula have not change that much so I could not care much. I definitely prefer battlefield over it. Its just build to last longer..
I like when gamers are blamed for console wars and it painfully obvious where that actually comes from.
'This is business, not personal.' 😎
@Ridwaano - cod is not worth 60 dollars anymore. what you get is a barebone unfinished game at release, and a 5 hours single player campaign that can not be played from disc anymore without updates. this makes the game disk useless since its barely any game on it. cod today is a digital rental always online live service game, that you cant play when servers shutdown in the future. and its all about selling you more stuff after you have bought the game, stuff that should have been in the game dayone. cod is done and the 60 dollars is best spent elsewhere, and definitive not on battlefield that is in the same boat as cod nowdays.
@Ryall oh ok. I didn’t know that. I lost interest after MW2 and went to Battlefield BC2. The latest BF less pushed me toward MW which I’m enjoying.
@TheBuzz
What I mean is if I have to choose between them Battlefield is the less evil 😂
@Boucho11
CoD has come out every year since 2007. That was 13 years ago.
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