PlayStation 4 Marketing

We feel for the players of Bayern Munich and Borussia Dortmund. Both teams have the ultimate prize in club football within their grasp – but those PlayStation 4 banners must be mighty distracting. We’re not sure how either side is going to be able to focus on putting the ball in the net when they know that they’ll be playing Killzone: Shadow Fall this Christmas.

And much like yesterday’s newspaper advert, that’s what these hoardings essentially confirm. Sony still hasn’t officially committed to a European launch window, but it’s hard to imagine that the system won’t be available this year after all of these promotions. Now all we need is for something equally exciting to happen on the pitch...