
I don’t remember exactly when I fell down the Alice in Wonderland rabbit hole; I’ve always been a bit obsessed with the Lewis Carroll novel, dating all the way back to very early childhood.
The nonsensical plot’s mix of fairytale whimsy with dark undertones has always fascinated me, and even today as an adult, I use an Alice in Wonderland phone cover and have multiple tattoos with quotes and characters from the book.
You won’t be surprised to learn I was a big fan of American McGee’s Alice, then, the 2000 PC platformer published by EA which applied a gothic twist to the iconic story.
It’d get ported to the PS3 as a pre-order bonus for sequel Alice: Madness Returns in 2011, and that’s the game I want to talk about, as it turns 15-years-old today.
Like the original, this sequel was published by EA, although it was part of its experimental publishing line, which also shoved out Grasshopper’s Shadows of the Damned just a week or so later.

I vividly remember both of these games being sent out to die, which is a shame, because they were brilliantly unique additions to the PS3’s catalogue. At least Shadows of the Damned has been re-released more recently, but Alice: Madness Returns seems like it’ll be stuck on the PS3 forever. (A Steam version is available for just a few dollars if this article interests you at all.)
Developed by Spicy Horse, this was a rare console game developed in China, although American McGee himself is obviously from the United States. (He got his start in game development working with id on franchises like DOOM and Quake.)
Alice: Madness Returns was dark – profoundly so for the time. It depicted an older Alice, being “treated” by a psychiatrist in Victorian London. The hypnosis techniques forced the heroine to slip in and out of Wonderland, with the doctor himself eventually revealed to be a paedophile who raped Alice’s older sister.
I was in my very early 20s when this game came out and I remember being quite stunned by the subject matter. To my knowledge, there weren’t really games like this at the time; Heavy Rain had just come out and had tackled some more mature material as well, although its writing was considerably clumsier than what was depicted here.

As a game it was no slouch either, although it didn’t run well and it suffered from the same issues as many Unreal Engine 3 releases from the era.
Some of you may remember that Epic’s engine didn’t play nicely with the PS3, and it resulted in heavy texture pop-in and a muddy visual identity that would be considered ugly today.
But I think the game’s “fractured world” aesthetic was interesting, and I suppose you could best compare it to something like Clair Obscur: Expedition 33 today.
One visual detail I remember distinctly was the hair: Alice’s hair would flow about realistically, so when she leaped through the air it would rise up in individual strands – an impressive technique at the time that I think genuinely added to the gothic nature of the character.

The weapons were also really interesting; this was quite a rudimentary platforming action game at its core, but you were armed with everyday objects like a Pepper Grinder which doubled as a Gatling gun and a hobby horse which could be used as a kind of hammer.
The game definitely leaned heavily into its art and story, and I recall it being a bit bloated in terms of length. I believe McGee’s said in the years since that he wished he had a bit more time to trim down the campaign, which would have been nice.
The distinct aesthetic means the series remains popular today, and multiple attempts have been made to create a sequel. As I understand it, EA is holding this game hostage, which is unfortunate because I think there’d be a market for a remaster of Alice: Madness Returns and its predecessor in 2026.
Still if you have a means to play it, I do recommend it – especially if you’re a fan of dark narratives and Lewis Carroll’s wider fairytale world. It’s a bit depressing, but there’s nothing else quite like it – despite the continued popularity of Alice in Wonderland at large.

While I certainly wouldn’t rank it among the best PS3 games at all, it’s one of those titles that’s stuck with me longer than most. In fact, I was able to write the framework of this article without much research, despite it being 15-years-old.
The glib subject matter and strong art style made this a standout for me, and it’s a shame EA doesn’t appear to appreciate what it has. I still harbour hope that this franchise will find its way out of the publisher’s vault one day – especially as used PS3 copies are beginning to rise in price these days.
Did you play Alice: Madness Returns when it was first released? Would you like to see the series resurrected at all? Let us know below.





Comments 44
I love this game so much. The acting, the art style, the music, the vibe. While mechanically, it's just fine - the package as a whole is fantastic. I put it in the same box as The Saboteur. Both underrated PS3 games. While I like Alice more, I love both games.
Played this a couple of years back, I’m not really a platform fan but it was really cool tbh.
I never played this but I remember being intrigued by it. I always thought Alice in wonderland was quite a creepy and dark story to begin with and this looked even more disturbing. E.A. are holding too many games hostage and they should give them to a dev who will do something with them. Electronic Arts? More like Equity Accruement..
So many fairytales are dark. Hansel and Gretel was dark because they were in deep woods, probably at night. Cinderella had to be home at midnight because it was so dark. Sleeping beauty didn't see light for years!
I do miss the wacky games from the PS3/360 era, it's a shame that studios have steered away from them, purely because they never sold the best...
I remember this getting decent marketing/media coverage at the time. (Never heard of that Grasshopper game though) Alice was one that always interested me but I never played it.
I like seeing this pop up every few years with rumors of a 3rd game or movie or comic or something on Kickstarter by American McGee.
As Northern_munkey12 pointed out EA keeps a lot of games hostage, including this game. Its a shame because American McGee’s Alice is one of those gems that deserves better treatment.
@get2sammyb at the end of the article, you mention how the game isn’t one of the best PS3 games, but how you remember it better than many PS3 games you would call better. Personally, the games that leave a mark on us I may consider better than the objectively stronger instances of gameplay and level design. Perhaps there’s another “best of PS3” list out there that isn’t the best, but rather a “favorites of the PS3” waiting to be made. Would be interesting reading and would be far more unique. Games such as this deserve that type of awareness and I appreciate you bringing some to it today.
I remember watching a cousin of mine playing the original one on my uncle’s PC and what I watched stuck with me more than many games I’ve actually played myself. I looked for Madness Returns at one point during the PS3 era, but it was rather difficult to find in my area, so I never got around to it.
Strange how things were in the pre-digital era, huh? It’s weird to think that I missed out on movies, music, games because I couldn’t find them in my area. In a way, I do certainly miss that feeling of finding something rare at a used media outlet, but I digress…
At any rate, I would definitely get a remaster of these games, though I suspect EA wants to keep them locked up for some reason. I believe there was some contemptuousness to the development, but also EA is just sitting on so many interesting games they published decades ago.
My son still remembers me showing and teaching him the first Alice on our antique Packard Bell PC when he was like 3. He’s never forgot it and was the moment in life he knew he was into video games. How I wish they’d give both a proper remake. Both games were amazing in every regard.
@somnambulance That's a good point about having to seek out physical copies which could be challenging before digital games became ubiquitous.
And yeah, I like the idea of a "favourites" list.
Played this recently on Xbox still holds up well enough.
I remember hearing about this one, but I never had a chance to check it out. I might grab it on steam, or find a playthrough to watch.
We have "dark" games now, but they're rarely actually challenging, even unpleasant, outside of gore. This sounds like it was pretty bold.
This game along with Mirror's Edge, Dead Space, Brutal Legend, and Army of Two reminds me the era where EA was cool. Sadly that era already long gone...
Man, so happy to see so many other fans of this game here!
I had this, never completed it, though. There are still a few great games stuck on the ps3, unfortunately. Many of the R&C series is an easy example.
Fantastic game, and the OG! One of my most nostalgic gaming memories is playing the OG with my dad ❤️
They were really onto something special with this vibe. I'm gutted McGee could go through with a 3rd installment.
@get2sammyb We’re truly lucky these days for digital storefronts because you can literally buy any game at release now. I get the “physical is better” argument, for sure, but I also really love that circa 2026, I can actually play whatever I actually want to play with costs that are consistent. A game like this might’ve gone viral for its art direction similar to how E33 did if it released these days.
Ah, I’m glad you like the idea. I hope your team makes one someday.
This game was, and still is fantastic all these years later. It truly deserves at least a remaster for modern consoles.
No more Resident Evil remakes/remasters EA. Instead can we have this, Dante's Inferno and SSX Tricky. Thanks.
@rSp8 I quite enjoyed Dante's Inferno, too.
I did play this on PS3 and thought it was great, while the gameplay wasn't amazing, I really liked the games visual design and it all came together well. Definitely one of the more memorable games I played in that period, shame the proposed sequel fell apart.
I just want American McGee's Alice (the first game released in 2000) re-released. I played and loved that game as soon as it came out (when I prob should've) on PC and got Madness Returns just to play it again on PS3. What a wonderful old bit of treasure it is.
I remember pre-ordering the game back on the ps3 and enjoying it. I have it installed on my PC and I want to give it another playthrough sometime again.
I remember seeing the original when it came out but as I didn't have a gaming PC I never got to play it until I got it on PS3.
I played the 2nd one 1st and I did enjoy it but agree it was bloated.
When I got to play the original game it had aged quite badly and I didn't really like it unfortunately.
I would love to play madness returns again though
A time when games were fun and not an excuse to find more and more ways to kill people in the bloodiest way.
I bought the original game for the PC, my very first PC, where I learnt such things as you need a decent GPU to play games on and not the basic lump that came with it, my how we laughed when I told my wife I needed to spend even more to play a game (I can still recall the pain)
That's funny this article has just come out as I am in the middle of playing it again on my pc and I am loving it. I heard a few years back than American magee wanted to do another alice game but ea refused. I'd love them to remake both the original and it's sequel. I would say mind that if you have a pc like the author said its only a few quid and can still look quite amazing in higher resolution.
Absolutely loved this game. Really hate will never get another one.
Atmosphere great. Story great. Gameplay mid.
I’ve still got the phyical copy of the original, it’s making me want to go back and replay it now. And yeah it sounds like EA turned down Alice: Asylum, and American McGee left gaming all together. I still remember him from the Doom era. Clive Barker’s Undying is another one that could do with a bit of love
Alice: Madness Returns was the game that really got my then teenage (now nearly 28 year old!) daughter properly in to gaming. Everything about it clicked with her, and watching her enjoyment of it means that this wonky old PS3 classic will always occupy a place near the top of all gaming memories. She’d lap up a remake / remaster for sure, and I’d definitely be happy to watch her play it through again. Great to see this cult title highlighted here.
Got this for £2.50 back in 2018 when there were still PSN sales on the PS3, still need to play it
I absolutely love ALICE: Madness Returns. Such a phenomenal game. It would be a dream to see this get a remake or port. I still have a copy of it and the PS3 to play it on but I’d love to have it on a current gen console.
@AndyKazama did you play on normal aka easy mode ?
Agreed, I beat it last year, was a blast. I did pay a bit for it but I was ok with that. Was still under $50. II need to internet connect my PS3 again as I played my PS3 copy offline. So I'll see if the digital 1st game is available or not. Otherwise PC copy or a walkthrough on YT instead. I assume the 360 version doesn't have it available when it's via the Xbox One/Series? I mean 360 store is gone so it's not accessible. But PS3 I assume it is?
EA doesn't care, they gave up on the 'new project'. Played Madness Returns and Singularity I just finished a month or 2 ago, I bought both around the same time.
Madnress Returns was an excellent game in many ways. A bit awkward at times but a blast to play.
I don't know about the 1st game but otherwise Madness Returns was so much fun, well paced, good use of level design/moveset and abilities and weapons, fair enemies that did make me have to remember how to use some moves to beat them, good secret locations, fair Alice themed ideas on point with the world/universe besides it's own quirks.
Fair challenge/arenas and quiz question areas too. The chess bits were a bit confusing even as someone who casually enjoys Chess but it had fair strategy to the puzzle layouts they went for.
The platforming was challenging as well. Even playing it while looking at Echoes of the End, Alice did it better with the invisible platforms parts compared to Echoes of the End.
Either way, great game.
On 360 it's more digitally accessible but otherwise still at least it's available.
I need to finish Dante's Inferno or some other games, many for PS3, 360 and other platforms. Anima Gate of Memories (1 and 2) I have to get more into as well on 8th/9th gen too (playing on Switch).
That first game is so great.
I wasn't following gaming news as actively back in 2011, so I only became aware of this months before release, which was a very positive surprise, as a big fan of the original game.
Game itself was great, even if it was bit of a rough to play on PS3 like mentioned. Think the story went a bit too dark for my taste though. Like Dark & Twisted™ is my jam, but this got a little too icky towards the end.
Shame about EA gatekeeping the IP. Wouldn't be against seeing one more Alice game at least.
really enjoyed this game
You can buy and play the game legally on Xbox, it is available as one of the X360 backwards compatibility games. And it includes the original American McGee's Alice game (a "slightly remastered" version). I do replay both on my XSX from time to time.
And look at my avatar, which I have been using since I registered on PushSquare and its sister sites.
@nomither6 I have no idea, this was a decade nearly. my trophies say I must have got the platinum,
I didn’t play when it released, but Alice is available on Xbox, so I did few months ago. Amazing game, the design and style is unforgettable. I love it.
great games these def need an upscale or a complete re-do for new systems
Although the PlayStation version is stuck on the PS3, the Xbox Version is available via backwards compatibility on XBO/XBX|S and should be part of EA Play with the DLC prequel included.
For a moment I thought this was a remaster announcement and got very excited.
Really love Madness Return, though the levels tend to outstay their welcome and the gameplay isn't anything special, the game comes together to make something that's unique. Alice 1 is also a special experience. It's clunky and looks its age, but the story and world are still so wonderfully unique. It's worth pushing through what doesn't work to experience the whole of McGee's vision, plus it comes free with Alice 2 so nothing lost giving it a chance.
I played Madness Returns for the first time a year ago and enjoyed it. My copy managed to still come with the first one for free, which I haven't played yet, but I'm glad to have.
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