We can do anything
Japanese commercials virtually always bring their A-game, but this new PlayStation 4 advert is a cut above. The musical marketing revolves around the theme that you "can do anything” with Sony’s current-gen console – but it gets its point across in remarkably jovial fashion. The clip will air in Japan throughout the end of...
Sony’s launched an expensive new PlayStation 4 commercial in Taiwan, and it’s worth a watch. Revolving around the theme that “we all play”, it shows various handsome individuals booting up their consoles, only to get dragged along to a rooftop party where a cheap Daft Punk cover band is repeating the word “PlayStation” through a...
This is interesting: a PlayStation 4 commercial targeted squarely at kids. Sony’s spent the past few years marketing the machine mostly at adults and core gamers, but it has hinted in recent interviews that it wants to widen the reach of the console as it pursues that all-important 100 million units milestone, and this is an example of...
This is a decent one
One of Sony’s strengths (and arguably also one of its weaknesses) is that each global division of PlayStation acts somewhat autonomously, meaning that commercials and marketing strategies are formulated and tailored to the tastes of a particular region. And for whatever reason, the folks at PlayStation UK enjoy a good comedy...
Horizon! Gran Turismo! God of War!
Sony’s treated the PlayStation 4 Pro a little like it’s a guilty secret sometimes, shunning the device from many of its marketing materials despite it actually being a pretty bloody cool piece of kit. It’s uploaded a new commercial today, though, showcasing titles like Gran Turismo Sport, Horizon: Zero Dawn,...
The great Baker off
Fasten your seatbelts, as the Resident Evil 7 hype train has officially left the station. Choo choo! Capcom has aired the title's first ever television spot during The Walking Dead (appropriate), and you can watch it in all of its nail-biting glory above. We reckon that the ad is pretty effective at demonstrating the title's...
But it's well worth a watch
Ooh, it's new PlayStation commercial time. This isn't your average sizzle trailer – it's one of those ones that Sony's spent an arm and a leg on like Michael and other classics from the past. Named simply The King, the ad shows royalty rubbing shoulders with the Japanese giant's biggest gaming brands, like Horizon:...
The best place to play and all that
It looks like this is the lineup that Sony will be spotlighting this fall: Destiny: Rise of Iron, Call of Duty: Infinite Warfare, Watch Dogs 2, and Horizon: Zero Dawn. The latter obviously doesn't release until next year, but it's good that the Japanese giant's putting in the legwork to build hype around the...
Sony's dropped a new chest-pumping trailer for Spring 2016, reiterating that the PlayStation 4 remains the best place to play. The clip centres on console exclusive games like Street Fighter V, Uncharted 4: A Thief's End, and MLB 16: The Show, before re-iterating that all Call of Duty: Black Ops III map packs can be played on the...
Bringing out the big guns
Sony's prepared a fresh commercial to promote the PlayStation 4's new price point in the United States, but you've seen most of it before. A montage of mainly third-party blockbusters, the platform holder's ditched Assassin's Creed Syndicate in favour of Unc
Call of Duty! Star Wars! Assassin's Creed! Destiny!
How's the PlayStation 4 going to sell this Christmas without any noteworthy exclusives? Well, in the words of Galvatron, here's a hint. Sony's released a summer sizzle trailer which spotlights four of 2015's biggest games, and while we can already sense the sceptics tapping away in the comments...
This game's going to cut you down
We all know that Bloodborne's going to be tougher than a reinforced ginger nut, but Sony's clearly banking on bringing in some more casual players with this TV spot. The clip includes foul beasts, a rambling narrator stuck in staccato mode, and some light rock to round things out. It's nice to see the firm actually...
Too many games, too little time
Sony's really going all out in Japan right now, attempting to capitalise on the PlayStation 4's impressive software lineup. As part of its marketing onslaught, it's recruited actor and singer Takayuki Yamada to star in a handful of commercials, which show that gaming is way more important than being your average...
Touchdown in London town
There's no doubt that the Super Bowl is the biggest sporting event in American television, with millions expected to tune in to the game between the New England Patriots and the Seattle Seahawks tomorrow. This makes it ripe for commercial opportunities, as companies stump up extortionate sums to have their products...
Resistance is futile
Whether or not you think that it’s an embarrassing indictment of the state of the PlayStation 4’s post-launch lineup, there’s little doubt that The Last of Us Remastered is the next-gen console’s most important release since inFAMOUS: Second Son earlier in the year. As such, Sony has pledged some serious marketing muscle...
Play and peace
There’s little over a week to go until the PlayStation 4 officially deploys in Japan, and that means that platform holder Sony is starting to put its launch marketing campaign into gear. Fresh from cruelly teasing Eastern gamers earlier in the year, this brand new commercial makes the next-gen console’s release look like an excuse...
Where are the dancing fish?
There was once a time when Japan used to create commercials that would force you to question your very own sanity, but this inaugural PlayStation 4 spot is about as conventional as they come. Posted on the platform holder’s official YouTube page overnight, it shows several of the system’s big launch events from around...
Could you put your life on the line?
Sony’s pumped out some pretty poor commercials over the course of the PlayStation 3's lifespan, but we quite like the premise behind this live action advertisement for The Last of Us. Sure, the execution is a little bit cheesy, but we reckon that it conveys the themes of the title well. After all, survival in a...
We considered before the Xbox One’s reveal what kind of response Sony may have planned to counter Microsoft’s moment – but it’s actually done a better job than we expected. In addition to Monday’s surprise PlayStation 4 trailer, the platform holder has also been advertising the system like mad over the past few days –...
Guess where it pops up?
Sony's no stranger to tasteful digs at its rivals – but its latest batch of banner advertisements are the best timed yet. With the next Xbox reveal right around the corner, the platform holder has opted to ride on the coattails of the system's imminent hype, taking out promotional links on Google
We can make it if we try
Sony’s typically terrible at marketing its first-party games, but it seems to recognise the importance of The Last of Us. This brand new spot for the impending Naughty Dog epic does a brilliant job of portraying the PlayStation 3 exclusive as a hard-edged action game, without necessarily shying away from the soft sugary...
The timing couldn’t be more perfect. As the industry erupts with concerns regarding the commercial prominence of Sly Cooper: Thieves in Time – out today in North America in case you’d forgotten – Sony has announced that it has ditched its existing advertising agency and hired the firm responsible for Google Chrome’s...
Blood, sweat, and tears
As predicted yesterday, Sony has confirmed that it will be unchaining a brand new God of War: Ascension advert during this weekend’s Super Bowl. The latest teaser trailer focuses on protagonist Kratos’ wife and daughter, as an army of soldiers stomp through a nearby field. According to the conclusion of the short, more...
At Death's door
THQ might not have much money left in the bank, but it’s still got enough to plop a dramatisation of the apocalypse in between Coronation Street. This new Darksiders II television spot shows protagonist Death riding into oncoming traffic, while people run for their lives. We don’t know what’s wrong with them, really – the...
Resident Evil 6 is not out for at least another four months, but publisher Capcom is already promoting the title in Japan. The giant has released the television spot embedded below, which is designed to portray the feeling of “fear” pivotal to the survival series. The commercial also details the title’s Japanese pre-order...
Raise a glass
Sony’s been criticised for some of its more outlandish marketing schemes over the past five or so years, but this brand new European PlayStation Network commercial seems to finally get the point. It’s a two-and-a-half minute celebration of everything Sony’s online service can do, set to a pulsating synthesized bass line and...
Poultry in motion
Sony is making a lot of noise about Tokyo Jungle in Japan. The absolutely bonkers post-apocalyptic adventure has been a focus of SCEJ’s promotional campaign for weeks, and that’s concluded with the release of a television advert overnight. Just for the record, Tokyo Jungle is a game which lets you play as an elephant on roller...
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