Shuhei Yoshida

News: Sony Keen to Bring PlayStation Brands to New Markets

Sony Keen to Bring PlayStation Brands to New Markets

Branching out

Sony’s not averse to the idea of bringing its brands to new markets, Worldwide Studios president Shuhei Yoshida has said. The executive pointed to the manner in which Facebook was used to promote inFamous 2 and Resistance 3. He said: We’ve been discussing [leveraging social and casual platforms] and if you noticed, we released an...

News: Sony Pulls in Western Studios to Aid The Last Guardian

Sony Pulls in Western Studios to Aid The Last Guardian

Working on technical issues

The Last Guardian’s troubled development is well documented. But Sony’s made some bold decisions in order to help get the game back on track. According to reports spilling out of Wired, Sony has assigned a number of its first-party studios to the project in the hope of alleviating “a very tough and technical...

News: Sony: Publishers Need To Think Carefully About PS Vita Pricing

Sony: Publishers Need To Think Carefully About PS Vita Pricing

Tiered the target

In an age where small change can get you a compelling distraction, Sony’s biggest challenge with the PlayStation Vita is convincing people that £40 is a reasonable price for a handheld game. So far it’s tackled the problem by using a wide range of price tags for its selection of launch titles, spanning £4.79 right through to...

News: Shuhei Yoshida Thought Demon's Souls Was Rubbish

Shuhei Yoshida Thought Demon's Souls Was Rubbish

Sony’s biggest mistake

Not many people know, but Demon’s Souls was actually a Sony published product in Japan. The rock-hard fantasy adventure game – which went on to spawn a cult fanbase across the globe – could have been Sony’s next big franchise; unfortunately, the platform holder thought it was a bit rubbish. In an interview with Game...

News: Sony Places Santa Monica Founder in Charge of Japan Studios

Sony Places Santa Monica Founder in Charge of Japan Studios

Western efficiency

Japanese developers have not handled the transition into high-definition particularly well. Development hell and exaggerated cycles have become common-place for many of Japan’s biggest exports. That’s left a lot of the region’s biggest publishers looking for a solution. See, while Japan’s been spending five years rebooting and redeveloping high-budget games, Western..

News: The Last Guardian Is Still In Development, But Progress Is Slow

The Last Guardian Is Still In Development, But Progress Is Slow

Glimmer of hope

The Last Guardian is definitely still in development, Sony Worldwide Studios executive, Shuhei Yoshida, has assured 1Up. But there’s a caveat: progress is slow. Speaking at the DICE summit this week, Yoshida said: The project has been making progress, but slow progress. So that's tough, but we haven't changed any focus. It's still...

News: Sony Planning A 'Constant Supply Of Excellent Games' For PlayStation Vita

Sony Planning A 'Constant Supply Of Excellent Games' For PlayStation Vita

Sony's lovable executive Shuhei Yoshida has admitted that the platform holder made mistakes with the PlayStation Portable, virtually abandonding first-party development in order to better support the newly released PlayStation 3

It's a mistake that, according to Yoshida, the company's not willing to retread with the PlayStation Vita. "In the past we launched PSP and then shifted our attention..

News: Shuhei Yoshida Clarifies PlayStation Vita Remote Play Potential

Shuhei Yoshida Clarifies PlayStation Vita Remote Play Potential

When Shuhei Yoshida demonstrated Killzone 3 running on a PlayStation Vita via Remote Play at last week's Tokyo Game Show, we got a bit ahead of ourselves

We just assumed that the updated Remote Play feature-set would provide the potential to play all PS3 games via the Vita. Unfortunately, that's not the case, as only games designed with the feature in mind will be supported. "Yesterday, the..

News: Sony Aiming For Less Obtrusive Updates On PlayStation Vita

Sony Aiming For Less Obtrusive Updates On PlayStation Vita

Whenever Sony releases a new firmware update, the Internet groans

We're not sure what all the fuss is about to be honest, firmware updates take no longer than a few minutes to download and install where we are — but apparently it takes other people upwards of half-an-hour. (We're sure they're exaggerating, but anyway.) Thankfully, all those complaining have a friend in Sony Worldwide Studios..

News: Shuhei Yoshida Surprised By 3DS Circle-Pad Extension

Shuhei Yoshida Surprised By 3DS Circle-Pad Extension

Sony Worldwide Studios gaffer Shuhei Yoshida has said he was surprised by Nintendo's decision to include an additional circle-pad on the Nintendo 3DS

In an interview with GameInformer, the boss speculated that the peripheral was probably produced at the request of Capcom in order to support the controls of the system's upcoming Monster Hunter title. "Well it's not like they looked at PS Vita..

News: Backwards Compatible PlayStation Portable Games To Get Improved Controls On PlayStation Vita

Backwards Compatible PlayStation Portable Games To Get Improved Controls On PlayStation Vita

Sony Worldwide Studios president, Shuhei Yoshida, has confirmed that the platform holder is aiming to make a "high" number of PlayStation Portable games compatible with the PlayStation Vita

The executive stressed that the company can't yet "confirm 100 percent compatibility" as the system is still undergoing testing. That said, those titles that do work will benefit from the advanced..

News: Shuhei Yoshida On Learning The Lessons Of PlayStation Portable

Shuhei Yoshida On Learning The Lessons Of PlayStation Portable

The PlayStation Portable was a success

The system's sold more than 70 million units to date, so regardless of your stance it's unarguably achieved much more than any other portable gaming device not manufactured by Nintendo. But mistakes were made during Sony's first foray into portable gaming, and Worldwide Studios president Shuhei Yoshida is keen to acknowledge them. "There are many lessons..

News: TGS 11: Shuhei Yoshida Confirms PlayStation Vita Is Region Free

TGS 11: Shuhei Yoshida Confirms PlayStation Vita Is Region Free

While we've known that the PlayStation is probably region-free for some time, we've yet to get an official confirmation of kind

Until today anyway, when SCE Worldwide Studios gaffer Shuhei Yoshida has taken to Twitter to confirm the platform's region free status. Quizzed on Twitter about the feature, Yoshida simply responded, "Yes it is". Obviously this is a big deal, as it means gamers..

News: Sony: Ask Capcom About Monster Hunter 4 On PS Vita

Sony: Ask Capcom About Monster Hunter 4 On PS Vita

The shock announcement of Monster Hunter 4 as a 3DS title took the wind out of many sails this week

Capcom's curiously popular franchise transformed the PlayStation Portable into the system to beat in Japan — and while Capcom has frequently maintained the series multiplatform status, many expected the next Monster Hunter to be announced for PlayStation Vita. But any mention of Monster Hunter has..

News: TGS 11: Sony Steps Up Remote Play With PlayStation Vita

TGS 11: Sony Steps Up Remote Play With PlayStation Vita

Remote Play has, for a long time, been untapped potential

The ability to play PlayStation 3 games via your PSP was a brilliant one, but so little software took advantage of the feature that it quickly became worthless. With PlayStation Vita, Sony's planning on stepping up its Remote Play functionality. Worldwide Studios boss Shuhei Yoshida demonstrated this during a keynote overnight by playing..

News: TGS 11: Sony Promises To Revolutionise Augmented Reality With PlayStation Vita

TGS 11: Sony Promises To Revolutionise Augmented Reality With PlayStation Vita

No Nintendo fans, augmented reality is not a new concept invented by your favourite company

Sony has been experimenting with augmented reality in games for years — so it's really no surprise to see Sony double down on the technology for PlayStation Vita. During its Tokyo Game Show keynote, Sony confirmed that PlayStation Vita will not need a 'marker card' in order to use its augmented reality..

News: Sony Planning To Bundle Compatible PlayStation 3 & PlayStation Vita Titles Together

Sony Planning To Bundle Compatible PlayStation 3 & PlayStation Vita Titles Together

One of the biggest features of the PlayStation Vita is its ability to connect with PS3 titles

Games such as Ruin will allow you to make progress on the PS3, save data to the cloud, and then continue progress on the PlayStation Vita. In prospect it's an amazing concept. But many players have cited concern about the cost of such a practice. For example, will the game need to be purchased twice (once..

News: Sony To Supply PlayStation Vita With A Continuous Stream Of Content, Has Learned Its Lessons From PSP

Sony To Supply PlayStation Vita With A Continuous Stream Of Content, Has Learned Its Lessons From PSP

Sony's Worldwide Studios' gaffer (and general down-to-earth exec) Shuhei Yoshida has told Eurogamer that the platform holder is committed to supplying the PlayStation Vita with a "continuous" stream of content

Many feel that the PlayStation Portable didn't reach its maximum potential because Sony shifted its attention to PS3 development. But Yoshida reckons that the company has learned its lesson..

News: Yoshida: RAM The Reason For PlayStation 3's Missing Cross-Game Chat

Yoshida: RAM The Reason For PlayStation 3's Missing Cross-Game Chat

We're not the most sociable of gamers in the world

So it continues to baffle us how much PlayStation 3 owners yearn for cross-game chat  — the supposed XBOX 360 (and now PlayStation Vita) super-feature that allows players to communicate regardless of what game they're playing. Don't get us wrong, we definitely come from the "more is better" thought-set, but is cross-game chat really..

News: Sony Laughed Off PlayStation Vita RAM Rumours

Sony Laughed Off PlayStation Vita RAM Rumours

Just a few months ago the Internet was reeling over the "revelation" that Sony had cut the on-board RAM in the PlayStation Vita

The speculation at the time suggested that the system's capabilities had been slashed in order to meet a mass-market price. Of course, those rumours weren't true, and Sony has said that it laughed off such claims when they emerged. Speaking to Eurogamer, Worldwide Studios..