Shuhei Yoshida - News


  • News Sony Keen to Bring PlayStation Brands to New Markets

    Branching out

    Sony’s not averse to the idea of bringing its brands to new markets, Worldwide Studios president Shuhei Yoshida has said. The executive pointed to the manner in which Facebook was used to promote inFamous 2 and Resistance 3. He said: We’ve been discussing [leveraging social and casual platforms] and if you noticed, we released an...

  • News Sony Pulls in Western Studios to Aid The Last Guardian

    Working on technical issues

    The Last Guardian’s troubled development is well documented. But Sony’s made some bold decisions in order to help get the game back on track. According to reports spilling out of Wired, Sony has assigned a number of its first-party studios to the project in the hope of alleviating “a very tough and technical...

  • News Sony: Publishers Need To Think Carefully About PS Vita Pricing

    Tiered the target

    In an age where small change can get you a compelling distraction, Sony’s biggest challenge with the PlayStation Vita is convincing people that £40 is a reasonable price for a handheld game. So far it’s tackled the problem by using a wide range of price tags for its selection of launch titles, spanning £4.79 right through to...

  • News Shuhei Yoshida Thought Demon's Souls Was Rubbish

    Sony’s biggest mistake

    Not many people know, but Demon’s Souls was actually a Sony published product in Japan. The rock-hard fantasy adventure game – which went on to spawn a cult fanbase across the globe – could have been Sony’s next big franchise; unfortunately, the platform holder thought it was a bit rubbish. In an interview with Game...

  • News Sony Places Santa Monica Founder in Charge of Japan Studios

    Western efficiency

    Japanese developers have not handled the transition into high-definition particularly well. Development hell and exaggerated cycles have become common-place for many of Japan’s biggest exports. That’s left a lot of the region’s biggest publishers looking for a solution. See, while Japan’s been spending five years rebooting and redeveloping high-budget games, Western..

  • News The Last Guardian Is Still In Development, But Progress Is Slow

    Glimmer of hope

    The Last Guardian is definitely still in development, Sony Worldwide Studios executive, Shuhei Yoshida, has assured 1Up. But there’s a caveat: progress is slow. Speaking at the DICE summit this week, Yoshida said: The project has been making progress, but slow progress. So that's tough, but we haven't changed any focus. It's still...








  • News Yoshida: Sony's Returned To Its Studio-Friendly Roots

    Sony's Worldwide Studios gaffer, Shuhei Yoshida, has revealed in an interview that the company has returned to its "studio-friendly roots"

    The PlayStation 3 is a notoriously complex system to develop for, but with NGP, Yoshida says that the platform holder has put developers first. Shuhei stated that external teams had "been essential" in making decisions for the tentatively titled NGP..