Sammy reckons there's mileage in Nintendo's marketing
I did something I rarely do this week: I watched a Nintendo Direct. To be honest, I have a weird relationship with the Big N's pre-recorded events: I've watched the E3 ones before and I've always felt that, for everything they gain in pacing and structure, they lack the kind of energy that you...
Sony congratulated Nintendo on the success of Zelda's reviews yesterday, and it's returned to acknowledge the release of the Switch today. Writing on its official Twitter account to over 13 million followers, it shared the following message: "Today's a big day for Nintendo! Congratulations on launch, we can't wa
Will you be switching things up?
You may not have noticed, but the Nintendo Switch is dominating gaming headlines right now, to the point where non-Ninty news is especially hard to come by. Seeing as it's Friday, though, we thought that we'd crack out another community poll - this time to try and get a handle on what the PlayStation faithful think...
Claims it's an "amazing time for gaming"
In the latest edition of advertising disguised as a pat on the back, PlayStation UK has publicly congratulated Nintendo on the success of The Legend of Zelda: Breath of the Wild. The game, which has frankly set a Metacritic benchmark which will never be beaten in this editor's opinion, received a raft of...
Breath of the wild
Eiji Aonuma, the producer of The Legend of Zelda series, had a particularly busy 2016 as he wrapped up production of Nintendo Switch and Wii U title Breath of the Wild – but he did make time for one particular PlayStation 4 game, as revealed to Game Informer magazine. "I was too busy in 2016, so I couldn't play a lot of games ,...
That's according to Nippon Ichi boss Sohei Shinkawa
Nippon Ichi Software is perhaps best known for its PlayStation games, but it announced a couple of Nintendo Switch launch titles last week. Speaking with Famitsu magazine, the company's gaffer Sohei Shinkawa explained the motivation behind the move, explaining that he feels the PlayStation 4 and...
Switching it up
Sony chief Shuhei Yoshida has gone on record regarding his Nintendo fandom in the past, stressing that he sees the Japanese giant as an integral part of the gaming industry multiple times. He's also revealed that he's the owner of multiple Wii Us before – despite the fact that
Final Fantasy VII was a landmark release not just for Japanese role-playing games, but for the PlayStation brand itself. Square's revered classic was PlayStation's first taste of Final Fantasy, with the series having made a name for itself on Nintendo hardware. As many of you will know, Square actually shifted its focus to the...
Not necessarily competition for PS4
In an interview with Digital Spy, PlayStation boss Shuhei Yoshida has given his thoughts on the upcoming Nintendo Switch. The Wii U's successor is supposedly launching in March next year, but Yoshida doesn't seem to be too worried about it being potential competition for the seemingly unstoppable PlayStation 4.
On display at the Portland Retro Gaming Expo this weekend was a real treasure: the Nintendo PlayStation. The disc-based edition of the Super Nintendo system was produced by Sony in collaboration with the House of Mario, but never saw the light of day after the two Japanese giants had a difference of opinion. A prototype unit...
The PlayStation Vita was already on its last legs, but Nintendo just delivered a swift upper-cut to its bloodied jaw. The legendary manufacturer's new Switch hybrid – great name, but it's going to take some getting used to – feels like the final form of a concept that both it and Sony have been exploring for years; the latter has let...
Playing with power
We've always thought that the Super Nintendo's controller was one of the industry's better ones, but if you don't fancy using the iconic pad, then why not switch to the DualShock 4 instead? Not content with creating a NES wireless receiver, peripheral makers Analogue and 8BitDo have now joined forces on a SNES one, too. Obviously...
And we don't just mean the PlayStation business
Pokémon Go fever is so obnoxiously enormous that even we've been relegated to writing about it, as Nintendo's stock has climbed so high over the past couple of weeks that the company's currently more valuable than Sony. And, to be clear, we're not just talking about the PlayStation division –...
One of the best games at E3 2016, as you all keep telling us, was The Legend of Zelda: Breath of the Wild. It was the only Nintendo game on the show floor, but if you're going to bank on one game to keep your entire company relevant – well, you'd probably pick Zelda, right? And even Sony Worldwide Studios president Shuhei Yoshida...
Remember the days when Sony perpetually felt like one flop away from financial catastrophe? This author does – after all, Push Square was founded during some dark times for the Japanese manufacturer. The company's doing much, much better under the leadership of Kaz Hirai, however, and PlayStation especially is in a positive place. One...
Console wars have a bad name. We're not condoning the craziness that occurs on social media and message boards from time to time, but there's a competitive edge to any industry that can be entertaining when viewed from the inside – and video games are no different. Console Wars, a fly-on-the-wall insight into the skirmish for...
Despite what you may have heard
Embrace the nonsense because alongside that dumb-as-a-Jim-Carrey-and-Jeff-Daniels-double-act survey that's leaked, the silly circus has well and truly erected a tent on top of the as of yet unannounced Nintendo NX. Reports around the web earlier this morning suggested that the House of Mario's new piece of...
Now you're playing with power
It's the tenth anniversary of PlayStation 2 classic Shadow of the Colossus' launch today – but it's the Nintendo Entertainment System's big 30th birthday as well. Acknowledging the event, Sony posted a brief message on Twitter to celebrate the North American release of the House of Mario's iconic grey slab. "Dear...
Rest in peace
There are days for debate and discussion – and then there are days for respect and reflection. Nintendo confirmed the premature passing of CEO Satoru Iwata overnight, and while he spent his entire career at the House of Mario, his incredible influence can be felt across the entire industry at large. As a consequence, many of...
You've all seen – and angrily commented on – our story about the Nintendo PlayStation, but how would you like to take a closer look at the cancelled console? The prototype platform's owner, Dan Diebold, has uploaded a video on YouTube showing off the disc-based device, which was conceived as part of a poisoned partnership between...
Fridays are usually pretty quiet when it comes to games journalism, probably because everyone just wants to start the weekend early and, actually, you know, play some video games for once. Apparently, though, a poster over on ASSEMbler didn't get the memo, as they've revealed the existence of an actual Nintendo PlayStation console that...
Reggie Fils-Aime is one of the more likeable executives in the industry, but his claws were out at E3 2015. The backlash to Nintendo's lacklustre Digital Event led to some subtle probing from various corners of the press, and the Nintenboss opted to deflect those criticisms with barbed comments at the competition. Take this one on the...
"It's not fun"
Make no mistake, virtual reality is big at this year's E3. Sony may have cunningly glossed over Project Morpheus during its press conference, but it's pushing the headset in its booth in a big way. In fact, with even Microsoft joining the race in various different ways, Nintendo's the only current console maker to not have something...
We already know that Sony's been trying to make a Super Mario movie, but what we didn't previously know is that it wants to make a Super Smash Bros flick, too. Uncovered by Ars Technica as part of the Japanese giant's now infamous emails hack, there are multiple references to Nintendo's mascot mash-up, with the firm apparentl
We may all have different gaming preferences, but we can probably all agree that DDoS attacks suck. Whether it's the PlayStation Network or Xbox Live that goes down, seeing services get targeted by code junkies for their own selfish entertainment is never nice; at the end of the day, we all just want to enjoy our games –...
It's something that obsessive console loyalists would never admit, but our favourite video game companies borrow ideas from each other all the time. If something proves to be popular and especially profitable, you can guarantee that competing firms will weigh in with their own take on the product in the relatively near future. With...
You won’t be seeing Super Mario on your PlayStation 4 anytime soon, but according to Buzzfeed, the pudgy plumber may be plotting a return to the silver screen – and it sounds like Sony’s engineering the move. A slew of leaked details filtering out of Sony Pictures suggest that the film factory has struck a deal with the Kyoto...
For all of the players
Sony has always been a pioneer in the video game space, but sometimes a lack of conviction has let its consoles down. In many ways, the PlayStation 2 was ahead of the casual gamer curve, with titles such as Buzz, SingStar, and EyeToy Play appealing to families in a way that traditional hardcore games hadn't. However, the...
Sony may be winning the hardware sales war with the PlayStation 4, but it couldn’t overcome Nintendo in the great Twitter battle of E3 2014. According to social media intelligence analytics provider Crimson Hexagon, a whopping 47 per cent of related tweets posted during last week’s convention referenced the Wii U maker, with its...
Compare and contrast
E3 2014 is over, and we’re breaking the fabric of time and space in order to celebrate. In this inaugural cross-platform, cross-network, cross-website extravaganza, the editors of Nintendo Life, Pure Xbox, and, er, Push Square have put aside their boxing gloves, and joined forces to bring you this industry wide look at all...
Let them dream
As the video game industry has grown, the mainstream media’s coverage of the medium has certainly improved – but that hasn’t prevented the LA Times from dropping a clanger of epic proportions in its piece about E3 2014. Our friends over at Nintendo Life spotted a
Well, someone needs to do a decent job
We all drop the odd clanger from time to time – Watch Dogs footage, anyone? – but its better when a giant corporation does it. Indeed, this latest hiccup by Nintendo is especially humorous – as it’s somehow managed to post a PlayStation Vita video while attempting to promote our sister site Nintendo...
U do not deserve this
Sony Worldwide Studios president Shuhei Yoshida may maintain one of the busiest Twitter profiles in the industry, but the affable executive occasionally finds time to play games. Despite his lifelong ties to the PlayStation brand, however, the straight talking suit is a big fan of all of the current consoles – including the...
It took the PlayStation 4 a day to topple the Nintendo Wii U’s install base in the UK, and little over three months to surpass it globally. However, one place where the platform may struggle to triumph over the House of Mario’s latest machine is Japan, where sales of So
"You often forget that you're playing a game"
Super Smash Bros. director Masahiro Sakurai may bleed Nintendo, but that’s not stopped the legendary developer from praising the PlayStation 4. Writing in the latest issue of Famitsu magazine, the Project Sora founder admired Sony’s next generation system, stressing that its visual fidelity is...
A link between consoles
Industry analyst Michael Pachter has been harping on for years that Nintendo should publish its major titles on Sony consoles, and this picture snapped in an EB Games in Montreal demonstrates what that might look like. But before anybody gets their hopes up, it behoves us to mention that the pictured box is completely fake...
We doubt that Sony would decline
Nintendo has not had an especially enjoyable day. The manufacturer slashed its hardware forecasts in the early hours of this morning, with the Wii U’s numbers looking particularly bleak. As a result of the harrowing figures, armchair analysts all over the web have taken to message boards and online forums to...
It could be worse
Even PlayStation UK boss Fergal Gara admits that the PlayStation Vita is not the company's "best seller", but despite this the struggling handheld is still managing to keep its nose in front of the Nintendo Wii U in the UK. New figures from Chart-Track suggest that the portable platform managed to outsell the House of Mario's...
Suit loves Super Mario 3D World
Much like the PlayStation Vita, the Wii U hasn’t enjoyed a particularly fruitful first year on the market. It took just 24 hours for the PlayStation 4 to surpass Nintendo’s next generation machine in the UK, and while things aren’t quite as bleak elsewhere, there’s no denying that the device has failed to...
Nintendo’s latest system is built around its tablet-esque controller. The chunky GamePad peripheral that comes with every Wii U facilitates unique experiences out of the box, and it’s something that Sony’s hoping to nullify courtesy of the interactivity between the PlayStation 4 and Vita. Much like its competitor’s...
Reggie Fils-Aime’s body is not ready for the PlayStation 4. Chatting with IGN following the announcement of yesterday’s Wii U price cut, the outspoken Nintendo of America president described the impending console’s launch window offering as “meh”, de
Say it like you mean it
Remember when Sony Worldwide Studios gaffer Shuhei Yoshida purchased a Wii U? Well, he’s been using it quite a lot. The affable executive has been playing plenty of Nintendo Land – and sharing some brutally honest messages in the game’s Miiverse plaza. A recent post from the first-party president – picked up by Kotaku...
Testing it out
Sony Worldwide Studios president Shuhei Yoshida is one of the most brazen executives in the gaming industry, so it’s no surprise to see the likable suit openly admit that he’s purchased a competitor’s system on Twitter. Here's the message: [tweet https://twitter.com/yosp/status/275760694912237572] While we’ve no doubt that...
Gadgets and gizmos
Following his controversial interview with CNN earlier in the week, Nintendo of America boss Reggie Fils-Aime has suggested that Sony will need to offer more than just upgraded visuals with the next PlayStation console. Chatting with CNET, the outspoken executive brushed aside claims that the recently released Wii U will be...
Here comes a new challenger
They’d never admit it, but the upper-executives at Sony Computer Entertainment were no doubt glued to Nintendo’s pre-release Wii U press conferences last week. After a disappointing E3 showing, the competitor pulled out all the stops to convince consumers its latest platform is worth paying attention to – and...
The Monster Hunter series is one of the biggest franchises in Japan
It's built up a fan-base on Sony's PlayStation Portable system. But in a shock twist earlier in the year Capcom announced that its releasing all of its upcoming Monster Hunter games on the Nintendo 3DS instead. We suspected shenanigans then, and we suspect them now. But at least the fanboy inside us can revel in a bit of..
The portable gaming war is about to heat up
Very seldom do you see a company like Nintendo drop the price of its brand new console by $80 less than 6 months after release, but with sales of the system lagging over the past few months Nintendo's taken the drastic measure. On 27th July, Nintendo announced that 3DS will drop to $169.99 in North...
This week the PSP reclaimed its crown at the top of the domestic hardware sales charts in Japan, despite Nintendo's 3DS releasing just a month ago
Numbers for Nintendo's systm were also disappointing across Europe, with exact figures in North America seemingly hush-hush. It's worth stressing that the 3DS represents Nintendo's best ever launch, but...
We're certain the codename "Next Generation Portable" is a subtle dig at Nintendo on Sony's part
It's no coincedence that months prior to Nintendo's latest handheld launch, Sony should reveal a system that they're dubbing the "Next Generation Portable". Sick burn. Nintendo president Satoru Iwata doesn't seem too concerned though. After all, why should he be? While the PlayStation Portable..
There was a mildly comical moment during Nintendo's E3 press conference when exec Reggie Fils-Aime had a good bash 3D glasses
He was building up to the announcement of his company's 3DS, a glasses-less portable device which uses clever screen technology to create a three-dimensional effect. Sony's Worldwide Studios boss, Shuhei Yoshida, reckons Nintendo and Sony should stop hating, and start..
Some interesting comments came out of Castlevania producer David Cox's pie-hole this week
The dev spoke candidly to PSM3 magazine about Naughty Dog's Uncharted 2 and its baring on the industry. In that interview Cox dropped a bomb of a quote, declaring that Uncharted 2 couldn't set a genre benchmark because it was a single-platform release. It left...
The more Nintendo's Reggie Fils-Aime comes out to talk down the Playstation Move, the more we reckon Nintendo are rattled
What's that Reggie — you heard that there's a system going to be offering significantly better motion controls, alongside blu-ray, video delivery, and HD graphics? Oh.So Im a consumer and Im having a great experience with my Wii. And we know thats the case we look..
Nintendo of America's Reggie Fils-Aime has spoken to IGN about the Playstation Move, noting that the announcement made him a tad "flushed"
If imitation is the most sincere form of flattery then Im blushing Im so flattered, the Nintendo man told IGN. You know, I didnt see the announcement. I did spend some time at the booth and saw some of what they were demonstrating and I think the..
Following our, now favourite Sony exec, Rob Dyer's verbal attack on Microsoft, it's awesome to see the dude come out and hate on Nintendo too
Well, awesome in a childish console war business kind of way. Rob said of Nintendo's system:"Unless they've got a particular franchise that's worked well on the Wii, you don't see a lot of innovative new IP coming out on that..
Did you know
.. Oh, what the hell, of course you knew the original Playstation was actually being designed as an extension for the Super Nintendo. Everyone knows that. And if you didn't - you should probably have a history lesson courtesy of the genius minds over at Wikipedia. Bet you didn't know it looked like a walkman with a cartridge sticking out of it though, did you? More here.
The Nintendo DS is now the biggest-selling UK video games system of all time
According to reports, the DS just passed the Playstation 2's 10.02million sales mark, earning the crown in just over 4 years. That's a crazy impressive feat. Kudos to Nintendo.
What a difference a few months can make
Way back in April we posted Nintendo exec Reggie Fils-Aime's statement that "there's nothing nice to say about Playstation 3". Now we're sitting here in November, and Fils-Aime is being asked questions on Nintendo's performance, as the Playstation 3 currently dominates worldwide. Asked in particular about Septmeber's NPD numbers - where a cheaper..
Chalk this down to a phenomenal turn-around in fortunes for SCE worldwide, or a drop in demand for Nintendo's wildly popular Wii system -- Nintendo's president Satoru Iwata reckons that in their current climates the Wii and Playstation 3 are "neck and neck" in Japan
A notable dip can be seen in sales of Wii this year; which is approximately half the size of last year. On the other hand, Sonys..
When we spread the news that Ready At Dawn had developed a new video games engine, we didn't know the technology stretched as far as the Wii aswell
And even after Joystiq went straight to the source to find out, we're still unclear. Ready At Dawn's president Didier Malenfant wouldn't ouright mention the Wii, just support for all console systems. We plan on our newly announced platform to support..
Nintendo of America's front man, Reggie Fils-Aime has confirmed he has absolutely no interest in anything Sony do once again
Following on from his, "it's hard to say to say something nice about the PS3" quote from earlier in the year, Fils-Aime has claimed Sony's PSPgo has a "fundamental concept problem". Never one to shy away from talking about the competition, Fils-Aime spoke..
Reggie Fils-Aime suggested "it's hard to say something nice about the PS3" when prompted by Geoff Keighley on GameTrailers TV
The president of Nintendo was asked what Nintendo are worried about in the competition. Reggie quickly cited XBOX Live as a platform that worried him, but failed to come up with a reason as to why Nintendo are worried about Sony's current machine. Backtracking somewhat he..
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