Marketing News

News: Sony Boasts About the PS4's Japanese Lineup with Sick Beats

Sony Boasts About the PS4's Japanese Lineup with Sick Beats

That's a rap

Sony started last year with a deluge of PlayStation 4 releases in Japan, and it looks like it's adopting the exact same strategy in 2016. The marketing tactics have changed, however: the platform holder has just uploaded a video featuring a handful of the device's upcoming titles set to some crunk beats. It's probably the dumbest thing

News: Sony's Showing a Brand New Uncharted 4 Trailer Before Star Wars: The Force Awakens

Sony's Showing a Brand New Uncharted 4 Trailer Before Star Wars: The Force Awakens

The advertising force is strong

Oh, boy – Sony's going to throw every single marketing dollar it has at Uncharted 4: A Thief's End, isn't it? The platform holder has just announced that it will be debuting a brand new trailer for Naughty Dog's forthcoming PlayStation 4 exclusive ahead of Star Wars: The Force Awakens in US theatres this weekend...

News: PS4's Latest Japanese Commercial Beggars Belief

PS4's Latest Japanese Commercial Beggars Belief

Get chance

You can't beat crazy Japanese commercials. This latest marketing campaign for the PlayStation 4 is built around the tagline 'Get Chance', and appears to be all about finding excuses to buy Sony's new system. In the first clip, the lady mentions that she'd like to watch foreign dramas, and the Netflix functionality on the PlayStation...

News: PS4 Is Reeling in First-Person Shooter Fans, Says Sony

PS4 Is Reeling in First-Person Shooter Fans, Says Sony

Switching sides

While games like Call of Duty always sold well on the PlayStation 3, it was never truly considered the home of the franchise. A combination of the controller and PlayStation Network really prevented Sony from making any meaningful in-roads in the first-person shooter space. The platform holder has made it a mission to change that...

News: We Wished Our PS4 Life Was This Wonderful

We Wished Our PS4 Life Was This Wonderful

Here to make you go

Life in Push Square Towers revolves around sifting through the shite in press releases and proof reading dozens of articles a day, so we're definitely jealous of this particular PlayStation 4 player's daily routine. Sony's new European TV ad is absolutely crammed with brand references, with everything from Street Fighter V to...

News: Sony Steps Up Its Champions League Sponsorship

Sony Steps Up Its Champions League Sponsorship

They are the champions

One of the reasons that PlayStation is such a big presence in Europe is because the brand is a major partner of the Champions League, arguably the biggest club football tournament in the world. And it's been announced that Sony Computer Entertainment Europe is extending its partnership with the competition for three...

News: Sonic's New Awful Friend: Shia LaBeouf

Sonic's New Awful Friend: Shia LaBeouf

Aaron Webber antics, we presume

Ever since public relations guy Aaron Webber has returned to SEGA, Sonic the Hedgehog's social media accounts have played host to a selection of memes, self-aimed jokes, and, now, even a video of some of Shia LaBeouf's infamous motivation. Keep in mind that this was posted on the official Sonic the Hedgehog YouTube...

News: Now's the Time to Buy Britain's Best Selling Console, PS4 Ad Enthuses

Now's the Time to Buy Britain's Best Selling Console, PS4 Ad Enthuses

On the twelfth day of Christmas

We can’t hear the Twelve Days of Christmas without thinking of Eric Cantona, but this is the curse that’s been cast upon us as Manchester United fans. This new PlayStation 4 commercial attempts to bring some fresh lyrics to the mix, but we’re not really feeling it. Five points for effort, though, we suppose...

News: Oops, Sony Will Be Compensating Vita Early Adopters for Misleading Marketing

Oops, Sony Will Be Compensating Vita Early Adopters for Misleading Marketing

Never stop paying

You may recall that a few years back, Sony was embroiled in a legal minefield over its marketing of the PlayStation Vita. If you're interested, and have a head for legal mumbo-jumbo, you can take a look at the US Federal Trade Commission's original charges through here. For the rest of you, though, the basic gist is that the...

Weirdness: Ooh Matron! This PS4 Remote Play Ad Is All a Bit Saucy

Ooh Matron! This PS4 Remote Play Ad Is All a Bit Saucy

Carry on playing

Don’t take your temperature after watching this bizarre Belgian commercial for the PlayStation 4 and Vita, as there may be some inaccuracies in the results that you record. It would appear that Sony hasn't forgotten about its portable platform in Europe – and is quite literally, ahem, bringing out the big guns to help sell the...

News: Here's How LittleBigPlanet 3 Is Being Marketed on PS4, PS3 in North America

Here's How LittleBigPlanet 3 Is Being Marketed on PS4, PS3 in North America

Stand small

LittleBigPlanet is a franchise that’s so innovative that it deserves an advertisement that’s equally imaginitive. We’re happy to say, then, that this commercial for the third entry in the series is pretty clever. Not only does it take a pot-shot at the homogenisation of the rest of the industry, but it also manages to squeeze in...