Marketing News

News: Here's How LittleBigPlanet 3 Is Being Marketed on PS4, PS3 in North America

Here's How LittleBigPlanet 3 Is Being Marketed on PS4, PS3 in North America

Stand small

LittleBigPlanet is a franchise that’s so innovative that it deserves an advertisement that’s equally imaginitive. We’re happy to say, then, that this commercial for the third entry in the series is pretty clever. Not only does it take a pot-shot at the homogenisation of the rest of the industry, but it also manages to squeeze in...

News: Share Play Is at the Centre of Sony's New PS4 Commercial

Share Play Is at the Centre of Sony's New PS4 Commercial

The future of play

Sony clearly thinks highly of the PlayStation 4’s recently added Share Play feature, as it’s made the addition one of the system’s main selling points in this new European commercial. The clip shows two hopeless gamers stuck in the middle of a Viking battle, and relays ways in which some of the next-gen console’s core...

Weirdness: Battlefield 4 Would Like You to Know All About the Need for Speed Movie

Battlefield 4 Would Like You to Know All About the Need for Speed Movie

In a spin

Like it or not, advertising is becoming a part of console gaming. Sony may have been eager to avoid it on the PlayStation 3’s dashboard, but the ‘What’s New’ area of the PlayStation 4 is packed with promotions for upcoming titles and films. And it’s only a matter of time before that section gets stuffed with Axe deodorant and...

News: Sony Really Wants You to Associate Destiny and Watch Dogs with PS4

Sony Really Wants You to Associate Destiny and Watch Dogs with PS4

Share the love

Even the most dedicated console warrior would agree that Microsoft did a terrific job attaching specific brands to the Xbox 360 last generation. Multiformat franchises such as Call of Duty and even Resident Evil were advertised as console exclusives, and while Sony countered with the likes of Assassin’s Creed, its efforts were never...

News: Use This Video to Explain the PS Vita to Your Friends

Use This Video to Explain the PS Vita to Your Friends

A bit of handheld handholding

The PlayStation Vita has a pretty severe case of Wii U syndrome. It has a small and intensely loyal fan base, but can't quite seem to crack a larger market. This is mostly because, as with Nintendo's struggling home console, the appeal of the Vita is very difficult to appreciate until you actually have one in your...

News: This Killzone: Shadow Fall Commercial by Robot Chicken Is Cringeworthy

This Killzone: Shadow Fall Commercial by Robot Chicken Is Cringeworthy

Helghastly

Long time readers may remember that decidedly strange advertisement for PlayStation All-Stars Battle Royale masterminded by Robot Chicken. If you don't recall, we really can't blame you – we've been trying to forget it, too. In any case, it seems that the Robot Chicken team is at it again, unleashing this equally stymieing...

News: Japanese PS Vita TV Advert Brings the Whole Family Together

Japanese PS Vita TV Advert Brings the Whole Family Together

And saves television, too

The PS Vita TV has been out in the wild for a few weeks now, and its performance has been lacklustre to say the least. As if in answer, Sony has released a brand new commercial to try and pitch the diminutive streaming box to families. The advertisement traces one family's journey through the eyes of its small screen, and...

Weirdness: The Sun's Page 3 Swapped Out for a Sexier Image

The Sun's Page 3 Swapped Out for a Sexier Image

Real hardware

Looks like British glamour model Rosie Jones has been given the day off, as Sony has taken charge of The Sun’s famous Page 3 column. For those out of the tabloid loop, the UK rag ordinarily publishes pictures of scantily clad ladies on the inside page, but it’s swapped out the images for something a little sexier today – a shot...

News: PS4 Ad Campaign Set to Air on Channel 4 in the Lead Up to UK Launch

PS4 Ad Campaign Set to Air on Channel 4 in the Lead Up to UK Launch

Fusion of fours

If you happen to spot a clip of Killzone: Shadow Fall while watching Hollyoaks next week know that it’s part of a massive promotional campaign Sony’s running on Channel 4 in the build up to the PlayStation 4’s UK launch. The Drum reports that the platform holder has teamed up with the broadcaster to create a sequence of short...

News: Are You Skilful Enough to Be First to Greatness on PS4?

Are You Skilful Enough to Be First to Greatness on PS4?

Make gaming history

One of the PlayStation 4's strongest assets is its emphasis on social connectivity. This means that the gaming community is more united than ever before, and now Sony wants you to work to climb to the top of the PlayStation pack. SCEA has launched a brand new website dedicated to gamers looking to test themselves across 64...

News: European PS4 TV Commercial Takes You on a Tour

European PS4 TV Commercial Takes You on a Tour

The best place to play

Hadouken Cabs weren’t messing around when they promised that their taxi service knocks the competition out. While last week’s teaser trailer for the fictional cab firm hasn’t culminated with a shiny new Street Fighter announcement, Sony’s primary European PlayStation 4 television campaign is still pretty cool...

News: Take the Oath of a Shadow Marshal in Killzone: Shadow Fall

Take the Oath of a Shadow Marshal in Killzone: Shadow Fall

Difficult decisions

You may need to pinch yourself, but Sony has released a second PlayStation 4 commercial for the North American market. Much like last month’s ‘Perfect Day’ spot, this is a live-action advertisement, focusing on the upcoming Killzone: Shadow Fall. We reckon that it’s cheesier than a Margherita pizza, but we suppose that...