Marketing News

News: Sony's Bought an Entire Channel 4 Commercial Break for Uncharted 4

Sony's Bought an Entire Channel 4 Commercial Break for Uncharted 4

Why not, right?

Fans of Gogglebox – the bizarrely popular British television show which shows people watching, er, television – will be in for a treat this evening: Sony has bought the entire first ad block during tonight's episode on Channel 4. According to a press release, it will use the time to run a live Twitter competition, while showing...

News: Uncharted 4 Will Score PlayStation's Largest Ever Marketing Campaign

Uncharted 4 Will Score PlayStation's Largest Ever Marketing Campaign

X marks the spot

Remember that post we made about Uncharted 4: A Thief's End advertising hoardings surrounding the Champions League semi-finals this week? Sony has now confirmed that its plotting its largest ever marketing campaign for Naughty Dog's latest – well, in the UK at least. The latest issue of MCV outlines exactly what it's got in...

Weirdness: Snake, Roy Campbell, and Psycho Mantis Are, Er, Promoting Ford Cars

Snake, Roy Campbell, and Psycho Mantis Are, Er, Promoting Ford Cars

Vehicles to surpass metal gear

There's the odd ad every now and then where video game publishers will unite with companies to advertise something that never fails to surprise. Among many examples, Konami is no stranger to this with the Metal Gear franchise by promoting Doritos and a Japanese energy drink. Nintendo has even teamed up with...

News: Sony Boasts About the PS4's Japanese Lineup with Sick Beats

Sony Boasts About the PS4's Japanese Lineup with Sick Beats

That's a rap

Sony started last year with a deluge of PlayStation 4 releases in Japan, and it looks like it's adopting the exact same strategy in 2016. The marketing tactics have changed, however: the platform holder has just uploaded a video featuring a handful of the device's upcoming titles set to some crunk beats. It's probably the dumbest thing

News: Sony's Showing a Brand New Uncharted 4 Trailer Before Star Wars: The Force Awakens

Sony's Showing a Brand New Uncharted 4 Trailer Before Star Wars: The Force Awakens

The advertising force is strong

Oh, boy – Sony's going to throw every single marketing dollar it has at Uncharted 4: A Thief's End, isn't it? The platform holder has just announced that it will be debuting a brand new trailer for Naughty Dog's forthcoming PlayStation 4 exclusive ahead of Star Wars: The Force Awakens in US theatres this weekend...

News: PS4's Latest Japanese Commercial Beggars Belief

PS4's Latest Japanese Commercial Beggars Belief

Get chance

You can't beat crazy Japanese commercials. This latest marketing campaign for the PlayStation 4 is built around the tagline 'Get Chance', and appears to be all about finding excuses to buy Sony's new system. In the first clip, the lady mentions that she'd like to watch foreign dramas, and the Netflix functionality on the PlayStation...

News: PS4 Is Reeling in First-Person Shooter Fans, Says Sony

PS4 Is Reeling in First-Person Shooter Fans, Says Sony

Switching sides

While games like Call of Duty always sold well on the PlayStation 3, it was never truly considered the home of the franchise. A combination of the controller and PlayStation Network really prevented Sony from making any meaningful in-roads in the first-person shooter space. The platform holder has made it a mission to change that...

News: We Wished Our PS4 Life Was This Wonderful

We Wished Our PS4 Life Was This Wonderful

Here to make you go

Life in Push Square Towers revolves around sifting through the shite in press releases and proof reading dozens of articles a day, so we're definitely jealous of this particular PlayStation 4 player's daily routine. Sony's new European TV ad is absolutely crammed with brand references, with everything from Street Fighter V to...

News: Sony Steps Up Its Champions League Sponsorship

Sony Steps Up Its Champions League Sponsorship

They are the champions

One of the reasons that PlayStation is such a big presence in Europe is because the brand is a major partner of the Champions League, arguably the biggest club football tournament in the world. And it's been announced that Sony Computer Entertainment Europe is extending its partnership with the competition for three...

News: Sonic's New Awful Friend: Shia LaBeouf

Sonic's New Awful Friend: Shia LaBeouf

Aaron Webber antics, we presume

Ever since public relations guy Aaron Webber has returned to SEGA, Sonic the Hedgehog's social media accounts have played host to a selection of memes, self-aimed jokes, and, now, even a video of some of Shia LaBeouf's infamous motivation. Keep in mind that this was posted on the official Sonic the Hedgehog YouTube...