Tag: Marketing

Head to head

EA’s not going to let Activision hog the spotlight on its own. Following on from yesterday’s Call of Duty: Black Ops II announcement, the publisher has revealed that it will debut its own brand new Medal of Honor Warfighter trailer during this weekend’s Champions League final. It’s like all out advertising warfare... in the...

Pepperoni please

We've already established in our MotorStorm RC review that the downloadable racer is a tasty little ride, but it’s about to get a whole lot more scrumptious. Developer Evolution Studios has teamed up with Domino’s Pizza to bring a branded Supermini livery into the game. Domino’s Pizza's Nick Dutch said of the team-up: We...

Chariots of fire

Nathan Drake does a lot of running in the Uncharted games, and we suppose that’s what this Golden Abyss commercial is getting at. It shows a trendy youngster running from a boring, bog-standard housing estate into a tropical jungle and happening upon a strange labyrinth. Sounds very Uncharted doesn’t it? We just wished our late...

Daggers drawn

If you thought Sony’s European PlayStation Vita ad campaign – dubbed “The World Is In Play” – was thoughtful and evocative, then steel yourself for North America’s aggressive “Never Stop Playing” alternative. Packed with face-melting bass lines, hostile voiceovers and unnerving death-stares, you’d think Sony was...

Like old times

Sony’s put out some amazing ads over the years. But it’s also done some pretty terrible ones. While we assumed Sony would shoot for the obvious with its PlayStation Vita campaign, it’s actually cooked up something a little closer to its heritage. This is definitely a PlayStation 2 era commercial. The European ad depicts a...

Never stop playing

The PlayStation Vita may be days away from its Western launch, but Sony’s yet to kick-off any real promotion for the device. Short of the odd poster in dedicated games stores, we’re yet to see any mainstream indication that Sony’s got a new handheld system on the way. That’s a problem: but the marketing campaign is coming,...

Sometimes all it takes to sell a great product is to put it in front of people

Sony seems to understand that: announcing that it will be supplying all 600 GAME and GameStation retail stores across the UK with spangly new PlayStation Vita units to display. The top 150 stores will also net a dedicated Interactive Display Unit. Meanwhile, store managers will be supplied with systems to enable them to..

While obviously fierce competitors, Nintendo and Sony are also in the same boat

Both are the target of the mainstream media, who seem keen to push an agenda against the dedicated portable gaming platform. As such, it's unsurprising to hear SCEE executive, Jim Ryan, comment on the Nintendo 3DS' sales resurgence in a positive manner. “One of the encouraging things about 3DS’ sales performance at..

It's still a little bit too early to start wondering where the PlayStation Vita billboards and TV commercials are; it's only January after all

The good news is that the marketing campaign is coming, and, in the UK at least, Sony's aiming big. Speaking with MCV, SCE UK's marketing manager, Mark Bowles, revealed that the platform holder is planning the "biggest campaign" in the brand's..

Looks like Sony's just released the viral ad of the year -- and it's only January 4th

A YouTube video uploaded by the "Japan Institute Of Science And Technology" shows a WipEout themed model car track that operates using, erm, superconductivity and magnetic fields to send two levitating model crafts sprinting around a circuit. According to Gizmodo the scientific theory is

With the PlayStation Vita less than a month away from release in Japan, Sony's started ramping up its promotional campaign for the portable system

Sadly, the device's first commercial isn't the traditional bonkers Japanese fare — showing a man cycling down a hill and not much else. Hit the jump to watch it in action.

It's arguably the most anticipated game of the year

With its predecessor having scooped up almost every game of the year award going, Uncharted 3: Drake's Deception has some big boots to fill. But we don't think anyone has any doubts as to whether Naughty Dog are up for the challenge. Whether the game can better Uncharted 2: Among Thieves or not, Sony hopes that the added enthusiasm surrounding the..

Enter any PlayStation Vita thread and at least one smartphone warrior will emerge

"Yeah Uncharted: Golden Abyss looks great, but I can get hundreds of cheap games for my mobile phone for the same price." It frustrates us unlike anything else, but as time goes on we've come to the realisation that this is something we're going to have to put up with. iOS and Android platforms aren't going..

Sony drummed up the hype last week

A mysterious teaser appeared on the platform holder's YouTube channel, laced with fan service and tempting us to "look beyond the door on October 5th". The video went on to spark massive conversation within the gaming community, with more than two million fans speculating about the imminent announcement of a new console or more. The doors have now been..

Your guess is as good as ours

A mysterious new PlayStation 3 teaser video has launched on the platform holder's YouTube channel promising to show us what's "beyond the doors" on October 5th. The footage shows a group of war veterans enter a pub or hotel. There appears to be Killzone-themed weapons on a rack against the wall, and a LittleBigPlanet points bubble on the desk. Some are..

Sony Ericsson has said it has "no concerns" regarding the relatively low sales of PSone classics on its Xperia Play mobile-phone device, despite most games selling fewer than 500 copies

“I think there’s an awareness thing for people that are getting their hands on the device and where they are choosing to purchase games,” market development gaffer Dominic Neil-Dwyer told PSLS. “There’s only..

Reiterates strong demand for Move

Head of Sony Computer Entertainment Europe Andrew House is an old hand at Sony by now, having joined the company way back in 1990, meaning he's seen pretty much everything games-related the company has done. In a recent interview with MCV he spoke of the key to Move's success: games, not marketing. We know a...

Up until mid-way through this generation, Sony's marketing strategy for the PlayStation revolved around creating some kind of classy, otherworldly brand image for the platform

After taking a caning from Microsoft and Nintendo's "no-nonsense" advertising, Sony's switched to more generic campaigns with the fake PlayStation exec Kevin Butler in the US and "The Game Is Just Start"..

With Microsoft about to launch their Kinect camera in under a week here in the UK, Sony's launched a £14million PlayStation Move advertising initiative to counter the "controller-free" hype

Sony's formed partnerships with Channel 4, Disney, Nickelodeon and more, and will also sponsor Cineworld and Odeon's Kids Clubs. The ad campaign will build on strong sales in the UK, with Sony already touting..