Kevin Butler

News: Kevin Butler Celebrates Gamers In Final Long Live Play Video

Kevin Butler Celebrates Gamers In Final Long Live Play Video

Eccentric PlayStation executive Kevin Butler's spent the best part of a month celebrating gamers as part of Sony's Long Live Play initiative

But with Thanksgiving behind us, that's now come to an end. In a final video, Butler has saluted everyone, and released a montage of the campaign's best bits along the way. If you want to catch up, check out the suit's official YouTube channel through here..

News: Kevin Butler Inducts More Players Into The Hall Of Play

Kevin Butler Inducts More Players Into The Hall Of Play

A lot of PlayStation fans were disappointed to see "Michael" get all the attention in its latest commercial

So Sony launched the "Hall Of Play", an initiative designed to give PlayStation gamers the worldwide recognition they deserve. In this latest pseudo-commercial, executive Kevin Butler honours PSN user "Legit_Btness"' with a celebratory dance. If the commercial's not doing..

News: Kevin Butler Launches 'Hall Of Play'

Kevin Butler Launches 'Hall Of Play'

What's so special about Michael? We're all PlayStation fans here, we should all be honoured in a commercial of our own

It seems Sony agrees, and has decided to dedicate a commercial to each and every one of us. All you need do is head over to PlayStation's official Facebook page, where platform mascot Kevin Butler will induct you into the Hall Of Play. Great times, readers. Great times.

News: Kevin Butler Returns for Resistance 3

Kevin Butler Returns for Resistance 3

General Butler rallies his troops

Self-proclaimed Vice-President of Sony PlayStation, funny man Kevin Butler returns in his latest video commercial for the upcoming PlayStation Move compatible shooter, Resistance 3. Butler dons a horse while armed with the PlayStation Move Sharp Shooter, and rallies up his troops to resist the Chimeran invasion...

News: Kevin Butler Returns To PlayStation In Dramatic Style

Kevin Butler Returns To PlayStation In Dramatic Style

After concern that PlayStation icon Kevin Butler had quit Sony late last week, we can confirm that the straight-faced executive is back

Sony's announced via the PlayStation Blog that it's launching a brand new marketing campaign with Butler at the forefront. The new campaign is entitled 'Long Live Play' and is set to takeover various websites, TV networks and retailers in North America from today..

News: Kevin Butler Leaves Sony?

Kevin Butler Leaves Sony?

It seems Kevin Butler, president of many things PlayStation related, is taking time out from the company

The fictional character executive revealed on his Twitter account overnight that he is leaving PlayStation in order to head up his Uncle's economy flooring company. Butler even updated his Twitter profile picture to reflect the change. Whether this is a comical end to Kevin Butler's reign as..

News: Kevin Butler Steps Up to Show How SOCOM Should Be Played

Kevin Butler Steps Up to Show How SOCOM Should Be Played

Hint: you'll need a tie

We're just days away from SOCOM: Special Forces (known as SOCOM 4: U.S. Navy SEALs in North America) so it's just as well that corporate VP of everything Kevin Butler has sprung up to show us how to kick backside in Zipper Interactive's third-person strategic shooter. Apparently teamwork is the key to success, but the extra...

News: Kevin Butler Lines Up The Position Of First Person Sensei For Killzone 3

Kevin Butler Lines Up The Position Of First Person Sensei For Killzone 3

As is a tradition for every big  PlayStation 3 release in North America, Kevin Butler's back with a couple of new advertising slots

The commercials, which focus on the PlayStation Move Sharp-Shooter peripheral and Killzone 3 itself, are not Kevin Butler gold like previous spots, but are definitely worth a look if you're a fan of the fake executive. Get them after the jump. <object..

News: Kevin Butler Lands a Double Advert Whammy for Killzone 3

Kevin Butler Lands a Double Advert Whammy for Killzone 3

Shows Sharp Shooter too

All our readers know there's only one way to play Killzone 3, and that's with PlayStation Move. Fictitious Sony Vice President Kevin Butler knows this too, and he wants to spread the word the only way he knows how: advertising. The first video shows the PlayStation Move Sharp Shooter in Butler's paws while the second focuses...

News: LittleBigPlanet 2's Like The Never Ending Story Without The Disingenuous Name

LittleBigPlanet 2's Like The Never Ending Story Without The Disingenuous Name

Sony's marketing message for LittleBigPlanet 2 seems to rotates around the idea that the game can never be completed

The latest Kevin Butler spot hammers home the user creation aspect and features plenty of gameplay. The game's due out next week worldwide. Sony intends to celebrate the launch in North America by smashing a sequence of world records. <object id="viddler"..

News: Kevin Butler Officially Endorses this The Fight: Lights Out Video

Kevin Butler Officially Endorses this The Fight: Lights Out Video

VP gives OK

Not everyone has been able to get to grips with The Fight: Lights Out, but Sony's fictitious vice president of just about everything Kevin Butler wants to spread a little information, sharing this video of the game's head-tracking, fist-pumping action in full flow. If this video gets you itching for some brawling action, our The Fight:...

News: Kevin Butler Sells It Straight In New North American PlayStation Commercials

Kevin Butler Sells It Straight In New North American PlayStation Commercials

Sony's released a fresh batch of North American holiday ads, once again revolving around fake executive Kevin Butler

  In the two new spots designed to push the PlayStation 3 this Christmas, Butler solves a myriad of family crisis'. "Dad With A Dilemma" can't find a way to please both his wife (who wants a blu-ray player) and his children (who want a gaming system), while "Miffed..

News: Kevin Butler Goes Hands-On with Tiger Woods

Kevin Butler Goes Hands-On with Tiger Woods

Advert features vuvuzelas. Remember them?

Fictional Vice President of everything Kevin Butler recently dissed puppies in an advert for EyePet: Move Edition, but he's far less disparaging about tigers in this new spot for Tiger Woods PGA Tour 11. If you fancy getting to grips with the Tiger, you can read our Tiger Woods PGA Tour 11 review to learn a...

News: Shocking Truth: Kevin Butler Advert Proves Sony Hates Puppies

Shocking Truth: Kevin Butler Advert Proves Sony Hates Puppies

OK, not really

EyePet: Move Edition has just landed on the fair shores of North America, and Vice President of Everything Kevin Butler has taken to the airwaves to shout about the advanced features of the digital whatever-it-is. If you want a slightly longer appraisal of the game's features, faults and foibles, you can read through our EyePet: Move...

News: Move Tour Taking in the Sights of Major US Cities

Move Tour Taking in the Sights of Major US Cities

Chicago, New York, LA and San Fran gets to Move

Sony might be flashing the cash in the UK to get the Move name out to people next week, but it's laying on a big campaign in the US too, taking a large-scale tour to major cities on a mission to put Move into as many hands as possible. Kicking off next week, four cities will receive dedicated stores...