Tag: Commercials - Page 2
News The Best Games Are on PS4, Sony Commercial Claims
Hard to argue, honestly
Considering how popular the PlayStation 4 has become, it was always going to get some stick. The system's been breaking sales records left and right, and we reckon that's clouded the judgement of some when it comes to the sheer variety of software available on the device. But events like today's pre-TGS press conference go...
News Metal Gear Solid V's Japanese Commercial Makes Less Sense Than a Hideo Kojima Game
!
What the hell is this? Sony's put out a commercial for Metal Gear Solid V: The Phantom Pain in Japan, and it's even more bizarre than the Batman: Arkham Knight one from earlier in the year. In the ad, a man and woman walk down a wedding aisle in cardboard boxes. This is obviously a play on Big Boss' infamous invisibility cloak. Later in the clip,...
News Sony Brings Out PS4's Big Guns for Summer Commercial
Call of Duty! Star Wars! Assassin's Creed! Destiny!
How's the PlayStation 4 going to sell this Christmas without any noteworthy exclusives? Well, in the words of Galvatron, here's a hint. Sony's released a summer sizzle trailer which spotlights four of 2015's biggest games, and while we can already sense the sceptics tapping away in the comments...
News Sony Hypes PS4 as the World's Most Powerful Console in Commercial
Strong as an ox
Similarly to yesterday's best games montage, Sony has dropped a new European commercial boasting that the PlayStation 4 is the world's most powerful console. It includes footage of The Witcher 3: Wild Hunt, Bloodborne, and Batman: Arkham Knight, so it's clearly trying to capitalise on current releases. To be fair, the format does...
News Batman: Arkham Knight's PS4 Commercial Is the Worst
We're cringing
Flippin' heck, Warner Bros – all you needed to do was splice together a couple of clips of the Caped Crusader kicking goons in the gob and your Batman: Arkham Knight commercial would be complete. So, what in the name of the Joker is this? The commercial has leaked onto YouTube today and is coming from an unofficial channel so is...
News Oh No, They Put System of a Down in the Mortal Kombat X Commercial
Wake up
Well, this author's just been transported back to 2001, when baggie jeans and Linkin Park were considered cool. Fortunately, we all know better than to walk around with painted nails and eyeliner these days – but if any game was going to plot a return to the nu-metal days of the early noughties, we'd put money on it being Mortal Kombat X...
News Bloodborne Begins the Hunt with Inviting PS4 Commercial
This game's going to cut you down
We all know that Bloodborne's going to be tougher than a reinforced ginger nut, but Sony's clearly banking on bringing in some more casual players with this TV spot. The clip includes foul beasts, a rambling narrator stuck in staccato mode, and some light rock to round things out. It's nice to see the firm actually...
News Sony's PS4 Ads Encourage a Bad Work Ethic in Japan
Too many games, too little time
Sony's really going all out in Japan right now, attempting to capitalise on the PlayStation 4's impressive software lineup. As part of its marketing onslaught, it's recruited actor and singer Takayuki Yamada to star in a handful of commercials, which show that gaming is way more important than being your average...
News This Yakuza Zero Commercial Has Got It All and More
TGI Friday
Fledgling marketing managers take note: this is how you sell a video game. Yakuza Zero's overseas advertisement may only have 15 seconds to work with, but it crams bad fashion, brutal beat downs, and Super Hang-On all into its reduced running time. If this doesn't make you want to own Kazuma Kiryu's latest, you're not human.
News PS4 Exclusive The Order: 1886 Scores Super Bowl Advert
Touchdown in London town
There's no doubt that the Super Bowl is the biggest sporting event in American television, with millions expected to tune in to the game between the New England Patriots and the Seattle Seahawks tomorrow. This makes it ripe for commercial opportunities, as companies stump up extortionate sums to have their products...
News Don't Bother Dialling 999 in PS4 Exclusive The Order: 1886
The cops are crocked
Even though it’s mere months away, we still haven’t really seen enough of The Order: 1886 to draw any firm conclusions about the game. We can be sure, however, that the title’s built upon an amazing foundation – and this brand new European commercial for the PlayStation 4 exclusive reiterates as much. While the clip is...
News Now's the Time to Buy Britain's Best Selling Console, PS4 Ad Enthuses
On the twelfth day of Christmas
We can’t hear the Twelve Days of Christmas without thinking of Eric Cantona, but this is the curse that’s been cast upon us as Manchester United fans. This new PlayStation 4 commercial attempts to bring some fresh lyrics to the mix, but we’re not really feeling it. Five points for effort, though, we suppose...
Weirdness Ooh Matron! This PS4 Remote Play Ad Is All a Bit Saucy
Carry on playing
Don’t take your temperature after watching this bizarre Belgian commercial for the PlayStation 4 and Vita, as there may be some inaccuracies in the results that you record. It would appear that Sony hasn't forgotten about its portable platform in Europe – and is quite literally, ahem, bringing out the big guns to help sell the...
News Share Play Is at the Centre of Sony's New PS4 Commercial
The future of play
Sony clearly thinks highly of the PlayStation 4’s recently added Share Play feature, as it’s made the addition one of the system’s main selling points in this new European commercial. The clip shows two hopeless gamers stuck in the middle of a Viking battle, and relays ways in which some of the next-gen console’s core...
News Kids Compare, Er... Oh, Just Watch This Japanese PS Vita Commercial
We're saying nothing
Japan is famous for its quirky commercials, but this one seems like it was designed to land us in hot water. The ballsy PlayStation Vita spot shows a bunch of kids getting changed after some summer swimming lessons – and, er, measuring up. Of course, it’s all just a gag designed to market Sony’s handheld at slightly older...
Weirdness Wacky Japanese Commercials Live Courtesy of Valhalla Knights 3 Gold
Pure gold
Growing up in an age prior to YouTube, we often marvelled at the bizarre Japanese commercials that would occasionally be included as extras with select games. Sadly, now that we have access to this kind of insanity on tap, we’ve noticed that the nation’s craziness has been on the wane of late. Fortunately, upcoming PlayStation Vita...
News This Is an Expensive Way of Saying PlayStation Plus Is Pretty Great
Experience more together
PlayStation Plus has been around for an incredible four years now, but it’s only really hit its stride over the past twelve months or so. While the service started life as a neat extra for engaged players, it’s blossomed into an obligatory add-on, propelled partially by the fact that the PlayStation 4 requires a...
News PS4 Exclusive inFAMOUS: Second Son Keeps Things Simple in First Commercial
Smells like teen spirit
Sometimes a game has the power to sell itself, and that’s certainly the case with impending PlayStation 4 exclusive inFAMOUS: Second Son. Much like the system that it's on, Sony’s marketing team has gone right back to basics with this 30-second European television spot for the impending superhero title, showing...
News Over in Japan, the PS4 Launch Is an Excuse for One Hell of a Party
Play and peace
There’s little over a week to go until the PlayStation 4 officially deploys in Japan, and that means that platform holder Sony is starting to put its launch marketing campaign into gear. Fresh from cruelly teasing Eastern gamers earlier in the year, this brand new commercial makes the next-gen console’s release look like an excuse...
News Pssht, Japan's First PS4 Advert Is Pretty Predictable
Where are the dancing fish?
There was once a time when Japan used to create commercials that would force you to question your very own sanity, but this inaugural PlayStation 4 spot is about as conventional as they come. Posted on the platform holder’s official YouTube page overnight, it shows several of the system’s big launch events from around...
Weirdness Watch Kevin Butler Staple His Tie in This Wendy's Commercial
VP of Delicious Snacks
Some things never change. Jerry Lambert, the actor previously employed by PlayStation to play Kevin Butler, may have been taken to court over the character, but he’s still portraying dim-witted office workers on North American TV. This brand new Wendy’s spot shows the performer staple his tie – while he ogles a fictional...
News Greatness Awaits as Sony Trademarks the PS4's Marketing Slogan
Head in the clouds
It looks like ‘Greatness Awaits’ really will be the PlayStation 4’s slogan, as Siliconera has uncovered a trademark registration for the phrase filed by Sony Computer Entertainment America. Last week, the website posted a leaked script pert
Rumour PS4's First Marketing Campaign Sounds a Bit Melodramatic
Greatness awaits us all
There will be no crying babies, pregnant women, or weird Scottish girls in the PlayStation 4’s first big marketing push. Siliconera claims to have obtained information regarding the next generation console’s inaugural promotional campaign, which will supposedly use the ta
News Scare Yourself Rotten with This New The Last of Us Trailer
Extended commercial includes new footage
Who says that Sony doesn’t advertise its games? The Last of Us may not be due out until 14th June, but the platform holder’s already started promoting the upcoming PlayStation 3 exclusive, debuting parts of this ‘Red Band’ trailer during the season finale of The Walking Dead overnight. It largely...
News Japanese Soul Sacrifice Commercial Shakes Its Maracas
Sony forgoes sanity for latest spot
Sony is pushing PlayStation Vita exclusive Soul Sacrifice extremely hard in Japan. We’ve already seen a couple of the platform holder’s more conventional commercials for the Monster Hunter-esque title, but this one steps headfirst into nonsense territory. It shows a group of Japanese office workers going nuts...
News PlayStation 4 Trailer Beats Super Bowl Commercials on YouTube
Was the most viewed advertisement in February
Remember when Microsoft said that no one would even know about the PlayStation 4’s announcement? Well, the debut trailer for Sony’s latest system has topped YouTube’s most viewed advertisements leaderboard in February – beating out a slew of Super Bowl commercials in the process. The spot –...
News This Is How Soul Sacrifice Is Being Advertised in Japan
Is that dude on fire?
Soul Sacrifice is easily the PlayStation Vita’s biggest piece of software since the system's launch in Japan, so it’s little surprise that Sony’s making a big song and dance about the release. This hyperactive fifteen second commercial uses actors to demonstrate the title’s magic-based action and co-operative gameplay...
News Metal Gear Rising: Revengeance Is Having the Worst Day
Feelin' like a freight train
Ever had one of those days where everything seems to go wrong? Metal Gear Rising: Revengeance understands you. Y'see, the swashbuckling spin-off is being marketed as the perfect antidote to a particularly bad run of luck. But is it as effective as listening to Limp Bizkit on loop? You'll be able to find out for yourself...
News We Recommend You Watch This Japanese PS3 Commercial
Surprise
Sony’s Japanese branch always releases the best PlayStation commercials – after all, it’s not been that long since the company opted to promote the Vita with the dulcet (and utterly irrelevant) vocal tones of Shigeru Matsuzaki. This brand new PS3 Super Slim spot isn't quite as catchy – but we urge you to stick around for its full...
