Commercials News

News: Sony Boasts About the PS4's Japanese Lineup with Sick Beats

Sony Boasts About the PS4's Japanese Lineup with Sick Beats

That's a rap

Sony started last year with a deluge of PlayStation 4 releases in Japan, and it looks like it's adopting the exact same strategy in 2016. The marketing tactics have changed, however: the platform holder has just uploaded a video featuring a handful of the device's upcoming titles set to some crunk beats. It's probably the dumbest thing

News: PS4's Latest Japanese Commercial Beggars Belief

PS4's Latest Japanese Commercial Beggars Belief

Get chance

You can't beat crazy Japanese commercials. This latest marketing campaign for the PlayStation 4 is built around the tagline 'Get Chance', and appears to be all about finding excuses to buy Sony's new system. In the first clip, the lady mentions that she'd like to watch foreign dramas, and the Netflix functionality on the PlayStation...

News: We Wished Our PS4 Life Was This Wonderful

We Wished Our PS4 Life Was This Wonderful

Here to make you go

Life in Push Square Towers revolves around sifting through the shite in press releases and proof reading dozens of articles a day, so we're definitely jealous of this particular PlayStation 4 player's daily routine. Sony's new European TV ad is absolutely crammed with brand references, with everything from Street Fighter V to...

News: Call of Duty: Black Ops III's Live Action PS4 Ad Treads Familiar Ground

Call of Duty: Black Ops III's Live Action PS4 Ad Treads Familiar Ground

Stop us if you've seen this one before

Activision's marketing department appears to have been working part-time this year, as Call of Duty: Black Ops III's latest live action advertisement is the same as all of the others. In it we see American actor Michael B. Jordan talking up 'Kevin' – a gamer fuel-powered everyman living out his ultimate power...

News: FIFA 16's Commercial Features Some Fancy Footwork

FIFA 16's Commercial Features Some Fancy Footwork

Play beautiful

You may want to turn your speakers down for this FIFA 16 commercial as the operatic theme is a little, shall we say, noisy. Still, this is a pretty nifty trailer featuring a vast array of famous faces, from Lionel Messi and Sergio Aguero right the way through to Kobe Bryant. United States forward Alex Morgan also puts in an appearance...

News: Metal Gear Solid V's Japanese Commercial Makes Less Sense Than a Hideo Kojima Game

Metal Gear Solid V's Japanese Commercial Makes Less Sense Than a Hideo Kojima Game

!

What the hell is this? Sony's put out a commercial for Metal Gear Solid V: The Phantom Pain in Japan, and it's even more bizarre than the Batman: Arkham Knight one from earlier in the year. In the ad, a man and woman walk down a wedding aisle in cardboard boxes. This is obviously a play on Big Boss' infamous invisibility cloak. Later in the...

News: Oh No, They Put System of a Down in the Mortal Kombat X Commercial

Oh No, They Put System of a Down in the Mortal Kombat X Commercial

Wake up

Well, this author's just been transported back to 2001, when baggie jeans and Linkin Park were considered cool. Fortunately, we all know better than to walk around with painted nails and eyeliner these days – but if any game was going to plot a return to the nu-metal days of the early noughties, we'd put money on it being Mortal Kombat X...

News: Bloodborne Begins the Hunt with Inviting PS4 Commercial

Bloodborne Begins the Hunt with Inviting PS4 Commercial

This game's going to cut you down

We all know that Bloodborne's going to be tougher than a reinforced ginger nut, but Sony's clearly banking on bringing in some more casual players with this TV spot. The clip includes foul beasts, a rambling narrator stuck in staccato mode, and some light rock to round things out. It's nice to see the firm actually...

News: This Yakuza Zero Commercial Has Got It All and More

This Yakuza Zero Commercial Has Got It All and More

TGI Friday

Fledgling marketing managers take note: this is how you sell a video game. Yakuza Zero's overseas advertisement may only have 15 seconds to work with, but it crams bad fashion, brutal beat downs, and Super Hang-On all into its reduced running time. If this doesn't make you want to own Kazuma Kiryu's latest, you're not human.

News: Now's the Time to Buy Britain's Best Selling Console, PS4 Ad Enthuses

Now's the Time to Buy Britain's Best Selling Console, PS4 Ad Enthuses

On the twelfth day of Christmas

We can’t hear the Twelve Days of Christmas without thinking of Eric Cantona, but this is the curse that’s been cast upon us as Manchester United fans. This new PlayStation 4 commercial attempts to bring some fresh lyrics to the mix, but we’re not really feeling it. Five points for effort, though, we suppose...