We can do anything
Japanese commercials virtually always bring their A-game, but this new PlayStation 4 advert is a cut above. The musical marketing revolves around the theme that you "can do anything” with Sony’s current-gen console – but it gets its point across in remarkably jovial fashion. The clip will air in Japan throughout the end of...
Sony’s launched an expensive new PlayStation 4 commercial in Taiwan, and it’s worth a watch. Revolving around the theme that “we all play”, it shows various handsome individuals booting up their consoles, only to get dragged along to a rooftop party where a cheap Daft Punk cover band is repeating the word “PlayStation” through a...
It's in the game
Sony’s putting that new FIFA 18 deal to good use, launching a new advertising campaign that claims the PlayStation 4 is the best place for sports. To be fair, when you’ve got exclusives like MLB The Show 17 and Gran Turismo Sport in your arsenal, that’s kinda hard to argue against. The clip also includes NBA 2K18 but is...
This is interesting: a PlayStation 4 commercial targeted squarely at kids. Sony’s spent the past few years marketing the machine mostly at adults and core gamers, but it has hinted in recent interviews that it wants to widen the reach of the console as it pursues that all-important 100 million units milestone, and this is an example of...
This is a decent one
One of Sony’s strengths (and arguably also one of its weaknesses) is that each global division of PlayStation acts somewhat autonomously, meaning that commercials and marketing strategies are formulated and tailored to the tastes of a particular region. And for whatever reason, the folks at PlayStation UK enjoy a good comedy...
Horizon! Gran Turismo! God of War!
Sony’s treated the PlayStation 4 Pro a little like it’s a guilty secret sometimes, shunning the device from many of its marketing materials despite it actually being a pretty bloody cool piece of kit. It’s uploaded a new commercial today, though, showcasing titles like Gran Turismo Sport, Horizon: Zero Dawn,...
If there's one popular exclusive that no one ever talks about, it's Sony San Diego's uber-popular MLB The Show 17. The series sells gangbusters year-after-year in the United States, but no one bats an eyelid – and that looks likely to reoccur with the latest instalment. Still, we can't help but feel that the platform holder could...
Will run on TV, online, and in cinemas
What madness is this? Sony's actually going to advertise the PlayStation 4 Pro on television and in cinemas, with its big Horizon: Zero Dawn commercial spotlighting the supercharged system. This commercial will run all month across Europe, and will presumably air during the many Champions League matches that...
The great Baker off
Fasten your seatbelts, as the Resident Evil 7 hype train has officially left the station. Choo choo! Capcom has aired the title's first ever television spot during The Walking Dead (appropriate), and you can watch it in all of its nail-biting glory above. We reckon that the ad is pretty effective at demonstrating the title's...
But it's well worth a watch
Ooh, it's new PlayStation commercial time. This isn't your average sizzle trailer – it's one of those ones that Sony's spent an arm and a leg on like Michael and other classics from the past. Named simply The King, the ad shows royalty rubbing shoulders with the Japanese giant's biggest gaming brands, like Horizon:...
The world's most powerful console
Sony's slowly starting to ramp up the hype train for the PlayStation 4 Pro, starting with this uber-cheese 80s commercial. The clip, which is tangentially related to Call of Duty: Infinite Warfare's DayGlo-donning zombies mode, describes the device as "the most powerful console in the world" – which it is, of...
The best place to play and all that
It looks like this is the lineup that Sony will be spotlighting this fall: Destiny: Rise of Iron, Call of Duty: Infinite Warfare, Watch Dogs 2, and Horizon: Zero Dawn. The latter obviously doesn't release until next year, but it's good that the Japanese giant's putting in the legwork to build hype around the...
We can do everything
PlayStation Japan's been putting out some silly ads of late, but its new flagship commercial takes itself very seriously indeed. The clip centres on the slogan "We can do everything", and appears to show ordinary people in extraordinary scenarios. The message, we assume, is that PlayStation takes you to incredible places...
It awaits, y'see
Sony's rolled out a summer commercial for the PlayStation 4 in North America, which is all about greatness. As a partially enthused voiceover witters on about the word, the ad includes footage of No Man's Sky, Gran Turismo Sport, Horizon: Zero Dawn, and The Last Guardian. It got us hyped – how about you?
Sony's dropped a new chest-pumping trailer for Spring 2016, reiterating that the PlayStation 4 remains the best place to play. The clip centres on console exclusive games like Street Fighter V, Uncharted 4: A Thief's End, and MLB 16: The Show, before re-iterating that all Call of Duty: Black Ops III map packs can be played on the...
Capcom's raising its fists ready for the release of Street Fighter V, and the game's first TV spot aired in the United States overnight. The commercial splices footage of competitions and cosplayers, and its overall message is that everyone is able to "tap into" the passion that makes the popular fighting property so special. To be honest,...
That's a rap
Sony started last year with a deluge of PlayStation 4 releases in Japan, and it looks like it's adopting the exact same strategy in 2016. The marketing tactics have changed, however: the platform holder has just uploaded a video featuring a handful of the device's upcoming titles set to some crunk beats. It's probably the dumbest thing
You can't beat crazy Japanese commercials. This latest marketing campaign for the PlayStation 4 is built around the tagline 'Get Chance', and appears to be all about finding excuses to buy Sony's new system. In the first clip, the lady mentions that she'd like to watch foreign dramas, and the Netflix functionality on the PlayStation...
Here to make you go
Life in Push Square Towers revolves around sifting through the shite in press releases and proof reading dozens of articles a day, so we're definitely jealous of this particular PlayStation 4 player's daily routine. Sony's new European TV ad is absolutely crammed with brand references, with everything from Street Fighter V to...
Stop us if you've seen this one before
Activision's marketing department appears to have been working part-time this year, as Call of Duty: Black Ops III's latest live action advertisement is the same as all of the others. In it we see American actor Michael B. Jordan talking up 'Kevin' – a gamer fuel-powered everyman living out his ultimate power...
Feel the force
Oh boy! Sony has uploaded its official Holiday 2015 commercial for North America – and it's a real humdinger. Based, unsurprisingly, upon Star Wars Battlefront, this advertisement not only serves up some bad ass special effects – but it also bangs the nostalgia drum hard. Given that we're mere weeks away from being submerged into...
Bringing out the big guns
Sony's prepared a fresh commercial to promote the PlayStation 4's new price point in the United States, but you've seen most of it before. A montage of mainly third-party blockbusters, the platform holder's ditched Assassin's Creed Syndicate in favour of Unc
You may want to turn your speakers down for this FIFA 16 commercial as the operatic theme is a little, shall we say, noisy. Still, this is a pretty nifty trailer featuring a vast array of famous faces, from Lionel Messi and Sergio Aguero right the way through to Kobe Bryant. United States forward Alex Morgan also puts in an appearance...
Hard to argue, honestly
Considering how popular the PlayStation 4 has become, it was always going to get some stick. The system's been breaking sales records left and right, and we reckon that's clouded the judgement of some when it comes to the sheer variety of software available on the device. But events like today's pre-TGS press conference go...
What the hell is this? Sony's put out a commercial for Metal Gear Solid V: The Phantom Pain in Japan, and it's even more bizarre than the Batman: Arkham Knight one from earlier in the year. In the ad, a man and woman walk down a wedding aisle in cardboard boxes. This is obviously a play on Big Boss' infamous invisibility cloak. Later in the...
Call of Duty! Star Wars! Assassin's Creed! Destiny!
How's the PlayStation 4 going to sell this Christmas without any noteworthy exclusives? Well, in the words of Galvatron, here's a hint. Sony's released a summer sizzle trailer which spotlights four of 2015's biggest games, and while we can already sense the sceptics tapping away in the comments...
Strong as an ox
Similarly to yesterday's best games montage, Sony has dropped a new European commercial boasting that the PlayStation 4 is the world's most powerful console. It includes footage of The Witcher 3: Wild Hunt, Bloodborne, and Batman: Arkham Knight, so it's clearly trying to capitalise on current releases. To be fair, the format does...
Flippin' heck, Warner Bros – all you needed to do was splice together a couple of clips of the Caped Crusader kicking goons in the gob and your Batman: Arkham Knight commercial would be complete. So, what in the name of the Joker is this? The commercial has leaked onto YouTube today and is coming from an unofficial channel so is...
Well, this author's just been transported back to 2001, when baggie jeans and Linkin Park were considered cool. Fortunately, we all know better than to walk around with painted nails and eyeliner these days – but if any game was going to plot a return to the nu-metal days of the early noughties, we'd put money on it being Mortal Kombat X...
This game's going to cut you down
We all know that Bloodborne's going to be tougher than a reinforced ginger nut, but Sony's clearly banking on bringing in some more casual players with this TV spot. The clip includes foul beasts, a rambling narrator stuck in staccato mode, and some light rock to round things out. It's nice to see the firm actually...
Too many games, too little time
Sony's really going all out in Japan right now, attempting to capitalise on the PlayStation 4's impressive software lineup. As part of its marketing onslaught, it's recruited actor and singer Takayuki Yamada to star in a handful of commercials, which show that gaming is way more important than being your average...
Fledgling marketing managers take note: this is how you sell a video game. Yakuza Zero's overseas advertisement may only have 15 seconds to work with, but it crams bad fashion, brutal beat downs, and Super Hang-On all into its reduced running time. If this doesn't make you want to own Kazuma Kiryu's latest, you're not human.
Touchdown in London town
There's no doubt that the Super Bowl is the biggest sporting event in American television, with millions expected to tune in to the game between the New England Patriots and the Seattle Seahawks tomorrow. This makes it ripe for commercial opportunities, as companies stump up extortionate sums to have their products...
The cops are crocked
Even though it’s mere months away, we still haven’t really seen enough of The Order: 1886 to draw any firm conclusions about the game. We can be sure, however, that the title’s built upon an amazing foundation – and this brand new European commercial for the PlayStation 4 exclusive reiterates as much. While the clip...
On the twelfth day of Christmas
We can’t hear the Twelve Days of Christmas without thinking of Eric Cantona, but this is the curse that’s been cast upon us as Manchester United fans. This new PlayStation 4 commercial attempts to bring some fresh lyrics to the mix, but we’re not really feeling it. Five points for effort, though, we suppose...
Carry on playing
Don’t take your temperature after watching this bizarre Belgian commercial for the PlayStation 4 and Vita, as there may be some inaccuracies in the results that you record. It would appear that Sony hasn't forgotten about its portable platform in Europe – and is quite literally, ahem, bringing out the big guns to help sell the...
The future of play
Sony clearly thinks highly of the PlayStation 4’s recently added Share Play feature, as it’s made the addition one of the system’s main selling points in this new European commercial. The clip shows two hopeless gamers stuck in the middle of a Viking battle, and relays ways in which some of the next-gen console’s core...
We're saying nothing
Japan is famous for its quirky commercials, but this one seems like it was designed to land us in hot water. The ballsy PlayStation Vita spot shows a bunch of kids getting changed after some summer swimming lessons – and, er, measuring up. Of course, it’s all just a gag designed to market Sony’s handheld at slightly older...
Growing up in an age prior to YouTube, we often marvelled at the bizarre Japanese commercials that would occasionally be included as extras with select games. Sadly, now that we have access to this kind of insanity on tap, we’ve noticed that the nation’s craziness has been on the wane of late. Fortunately, upcoming PlayStation Vita...
Experience more together
PlayStation Plus has been around for an incredible four years now, but it’s only really hit its stride over the past twelve months or so. While the service started life as a neat extra for engaged players, it’s blossomed into an obligatory add-on, propelled partially by the fact that the PlayStation 4 requires a...
Smells like teen spirit
Sometimes a game has the power to sell itself, and that’s certainly the case with impending PlayStation 4 exclusive inFAMOUS: Second Son. Much like the system that it's on, Sony’s marketing team has gone right back to basics with this 30-second European television spot for the impending superhero title, showing...
Play and peace
There’s little over a week to go until the PlayStation 4 officially deploys in Japan, and that means that platform holder Sony is starting to put its launch marketing campaign into gear. Fresh from cruelly teasing Eastern gamers earlier in the year, this brand new commercial makes the next-gen console’s release look like an excuse...
Where are the dancing fish?
There was once a time when Japan used to create commercials that would force you to question your very own sanity, but this inaugural PlayStation 4 spot is about as conventional as they come. Posted on the platform holder’s official YouTube page overnight, it shows several of the system’s big launch events from around...
VP of Delicious Snacks
Some things never change. Jerry Lambert, the actor previously employed by PlayStation to play Kevin Butler, may have been taken to court over the character, but he’s still portraying dim-witted office workers on North American TV. This brand new Wendy’s spot shows the performer staple his tie – while he ogles a fictional...
Head in the clouds
It looks like ‘Greatness Awaits’ really will be the PlayStation 4’s slogan, as Siliconera has uncovered a trademark registration for the phrase filed by Sony Computer Entertainment America. Last week, the website posted a leaked script pert
Greatness awaits us all
There will be no crying babies, pregnant women, or weird Scottish girls in the PlayStation 4’s first big marketing push. Siliconera claims to have obtained information regarding the next generation console’s inaugural promotional campaign, which will supposedly use the ta
Extended commercial includes new footage
Who says that Sony doesn’t advertise its games? The Last of Us may not be due out until 14th June, but the platform holder’s already started promoting the upcoming PlayStation 3 exclusive, debuting parts of this ‘Red Band’ trailer during the season finale of The Walking Dead overnight. It largely...
Sony forgoes sanity for latest spot
Sony is pushing PlayStation Vita exclusive Soul Sacrifice extremely hard in Japan. We’ve already seen a couple of the platform holder’s more conventional commercials for the Monster Hunter-esque title, but this one steps headfirst into nonsense territory. It shows a group of Japanese office workers going nuts...
Was the most viewed advertisement in February
Remember when Microsoft said that no one would even know about the PlayStation 4’s announcement? Well, the debut trailer for Sony’s latest system has topped YouTube’s most viewed advertisements leaderboard in February – beating out a slew of Super Bowl commercials in the process. The spot –...
Is that dude on fire?
Soul Sacrifice is easily the PlayStation Vita’s biggest piece of software since the system's launch in Japan, so it’s little surprise that Sony’s making a big song and dance about the release. This hyperactive fifteen second commercial uses actors to demonstrate the title’s magic-based action and co-operative gameplay...
Feelin' like a freight train
Ever had one of those days where everything seems to go wrong? Metal Gear Rising: Revengeance understands you. Y'see, the swashbuckling spin-off is being marketed as the perfect antidote to a particularly bad run of luck. But is it as effective as listening to Limp Bizkit on loop? You'll be able to find out for yourself...
Sony’s Japanese branch always releases the best PlayStation commercials – after all, it’s not been that long since the company opted to promote the Vita with the dulcet (and utterly irrelevant) vocal tones of Shigeru Matsuzaki. This brand new PS3 Super Slim spot isn't quite as catchy – but we urge you to stick around for its full...
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