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News: Over in Japan, the PS4 Launch Is an Excuse for One Hell of a Party

Over in Japan, the PS4 Launch Is an Excuse for One Hell of a Party

Play and peace

There’s little over a week to go until the PlayStation 4 officially deploys in Japan, and that means that platform holder Sony is starting to put its launch marketing campaign into gear. Fresh from cruelly teasing Eastern gamers earlier in the year, this brand new commercial makes the next-gen console’s release look like an excuse...

News: Pssht, Japan's First PS4 Advert Is Pretty Predictable

Pssht, Japan's First PS4 Advert Is Pretty Predictable

Where are the dancing fish?

There was once a time when Japan used to create commercials that would force you to question your very own sanity, but this inaugural PlayStation 4 spot is about as conventional as they come. Posted on the platform holder’s official YouTube page overnight, it shows several of the system’s big launch events from around...

News: This Live Action Commercial for The Last of Us Is Worth Watching

This Live Action Commercial for The Last of Us Is Worth Watching

Could you put your life on the line?

Sony’s pumped out some pretty poor commercials over the course of the PlayStation 3's lifespan, but we quite like the premise behind this live action advertisement for The Last of Us. Sure, the execution is a little bit cheesy, but we reckon that it conveys the themes of the title well. After all, survival in a...

News: Newspaper Promotion Practically Confirms European PS4 Launch This Year

Newspaper Promotion Practically Confirms European PS4 Launch This Year

It's Happening.gif

We considered before the Xbox One’s reveal what kind of response Sony may have planned to counter Microsoft’s moment – but it’s actually done a better job than we expected. In addition to Monday’s surprise PlayStation 4 trailer, the platform holder has also been advertising the system like mad over the past few days –...

News: PlayStation 4 Banner Asks You to Look Beyond the Box

PlayStation 4 Banner Asks You to Look Beyond the Box

Guess where it pops up?

Sony's no stranger to tasteful digs at its rivals – but its latest batch of banner advertisements are the best timed yet. With the next Xbox reveal right around the corner, the platform holder has opted to ride on the coattails of the system's imminent hype, taking out promotional links on Google

News: Send Your Hype Through the Roof with This New The Last of Us Commercial

Send Your Hype Through the Roof with This New The Last of Us Commercial

We can make it if we try

Sony’s typically terrible at marketing its first-party games, but it seems to recognise the importance of The Last of Us. This brand new spot for the impending Naughty Dog epic does a brilliant job of portraying the PlayStation 3 exclusive as a hard-edged action game, without necessarily shying away from the soft sugary...

News: God of War: Ascension Slays the 2013 Super Bowl

God of War: Ascension Slays the 2013 Super Bowl

Blood, sweat, and tears

As predicted yesterday, Sony has confirmed that it will be unchaining a brand new God of War: Ascension advert during this weekend’s Super Bowl. The latest teaser trailer focuses on protagonist Kratos’ wife and daughter, as an army of soldiers stomp through a nearby field. According to the conclusion of the short, more...

News: Darksiders II Comes Knocking in New TV Commercial

Darksiders II Comes Knocking in New TV Commercial

At Death's door

THQ might not have much money left in the bank, but it’s still got enough to plop a dramatisation of the apocalypse in between Coronation Street. This new Darksiders II television spot shows protagonist Death riding into oncoming traffic, while people run for their lives. We don’t know what’s wrong with them, really – the...

News: Capcom's Already Advertising Resident Evil 6 in Japan

Capcom's Already Advertising Resident Evil 6 in Japan

Building demand

Resident Evil 6 is not out for at least another four months, but publisher Capcom is already promoting the title in Japan. The giant has released the television spot embedded below, which is designed to portray the feeling of “fear” pivotal to the survival series. The commercial also details the title’s Japanese pre-order...

News: Sony Talks Up Connectivity in New PSN Commercial

Sony Talks Up Connectivity in New PSN Commercial

Raise a glass

Sony’s been criticised for some of its more outlandish marketing schemes over the past five or so years, but this brand new European PlayStation Network commercial seems to finally get the point. It’s a two-and-a-half minute celebration of everything Sony’s online service can do, set to a pulsating synthesized bass line and...

News: Tokyo Jungle Commercial is Barking Mad

Tokyo Jungle Commercial is Barking Mad

Poultry in motion

Sony is making a lot of noise about Tokyo Jungle in Japan. The absolutely bonkers post-apocalyptic adventure has been a focus of SCEJ’s promotional campaign for weeks, and that’s concluded with the release of a television advert overnight. Just for the record, Tokyo Jungle is a game which lets you play as an elephant on roller...