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We can make it if we try

Sony’s typically terrible at marketing its first-party games, but it seems to recognise the importance of The Last of Us. This brand new spot for the impending Naughty Dog epic does a brilliant job of portraying the PlayStation 3 exclusive as a hard-edged action game, without necessarily shying away from the soft sugary...

Advertising overhaul

The timing couldn’t be more perfect. As the industry erupts with concerns regarding the commercial prominence of Sly Cooper: Thieves in Time – out today in North America in case you’d forgotten – Sony has announced that it has ditched its existing advertising agency and hired the firm responsible for Google Chrome’s...

Blood, sweat, and tears

As predicted yesterday, Sony has confirmed that it will be unchaining a brand new God of War: Ascension advert during this weekend’s Super Bowl. The latest teaser trailer focuses on protagonist Kratos’ wife and daughter, as an army of soldiers stomp through a nearby field. According to the conclusion of the short, more...

At Death's door

THQ might not have much money left in the bank, but it’s still got enough to plop a dramatisation of the apocalypse in between Coronation Street. This new Darksiders II television spot shows protagonist Death riding into oncoming traffic, while people run for their lives. We don’t know what’s wrong with them, really – the...

Building demand

Resident Evil 6 is not out for at least another four months, but publisher Capcom is already promoting the title in Japan. The giant has released the television spot embedded below, which is designed to portray the feeling of “fear” pivotal to the survival series. The commercial also details the title’s Japanese pre-order...

Raise a glass

Sony’s been criticised for some of its more outlandish marketing schemes over the past five or so years, but this brand new European PlayStation Network commercial seems to finally get the point. It’s a two-and-a-half minute celebration of everything Sony’s online service can do, set to a pulsating synthesized bass line and...