Swedish gamers were treated to an extra-special surprise earlier today, as a plane’s vapour trails were used to draw the PlayStation symbols in the sky. It’s unclear whether this was a paid promotion by Sony or just a fan, but this Stockholm pilot was clearly feeling giddy after the European launch of the PlayStation 5 this week.

Multiple gamers posted photographs and videos on Reddit after spotting the familiar clouds:

How crazy has the PS5 launch marketing been? Feels like there’s been mad stuff happening all over the globe all week, doesn’t it?

[source reddit.com, via reddit.com, reddit.com]