PlayStation Studios PS5 Logo
Expect to see this on all Sony's PS5 games

Sony has just unveiled PlayStation Studios, the new branding it will affix to all its first party games going forward. Launching alongside PS5 at the end of this year, the new ident is purpose built to mark all the output of SIE's Worldwide Studios as a way of unifying the platform holder's software. You'd best get used to it, as it sounds like it'll be all over Sony's games.

The Marvel-esque animation will play "during the beginning of our titles", says Eric Lempel, SIE's senior vice president and head of global marketing, but that's not the only place you'll see it. The PlayStation Studios icon will also make appearances "a lot of different places". Lempel tells GamesIndustry.biz that "different, shorter animations" will crop up in game trailers, while the PS Studios logo will feature on the "game packaging and the game discs themselves" for Sony's PS5 games. The hope is that when consumers see this new brand, "then the quality games they've come to expect from us are here".

Are you ready to spot the PlayStation Studios logo on PS5 games? Watch that animation again in the comments section below.

[source gamesindustry.biz]