Sony’s always been very humble when it comes to PlayStation Now, keeping it out of the game streaming conversation when it’s still currently the only company on the market with a working solution. That’s changed since the Japanese giant dropped the price, as it’s been promoting the heck out of the subscription, running television commercials – and even utilising stadium ads like this:

PS Now PlayStation Now Champions League
Image: BT Sport

As you can see, the PS Now logo is running around the entirety of Genk’s arena, as Liverpool midfielder Alex Oxlade-Chamberlain flicked in an admittedly stunning strike in last night’s Champions League tie. The platform holder’s long had a partnership with the iconic club competition, but this is the first time it’s leveraged the deal to promote its streaming service.

It’s just more evidence of how hard the company’s pushing the initiative at the moment; it’ll be interesting to see what kind of impact this has on overall subscriber numbers.