Assassin’s Creed Odyssey sold 26 per cent fewer copies than its predecessor Assassin’s Creed Origins at UK retail, representing a downturn in physical sales for the series. It’s perhaps worth nothing that the title is releasing earlier in the year than Bayek’s Egyptian adventure, which deployed on 27th October, 2017. This means that it’s going to have a few extra weeks of important Christmas sales, which could make up the difference. Of course, it’s going to be competing with Red Dead Redemption 2 real soon.
We should add that Chart-Track doesn’t paint a particularly accurate picture of the British games industry these days, as it doesn’t include digital data just yet. Last year’s Assassin’s Creed Origins sold 35 per cent of its total copies through storefronts such as the PlayStation Store, so it’d be fair to expect a similar ratio for Odyssey. All that said, we do think franchise fatigue and the looming Rockstar release is probably affecting Ubisoft’s open world to some degree – but we’d need digital data to be able to determine exactly how much.