Yes, that's right -- when it comes to Marvel's Spider-Man, Sony's marketing budget stretches to plunging public transport into a lake in Italy. Of course!
In a press release to DualShockers, PlayStation's Italian branch informed the site about its latest marketing stunt for the popular PS4 exclusive, and it's a doozy. Darsena Lake is a man-made lake in the middle of Milan, and you can currently see a bus suspended within it, Marvel's Spider-Man branding emblazoned on the side, caught up in the wall crawler's webbing. It's supposed to resemble a rescue, and it's quite effective, as you can see in the below images.
This is right up there with the New York City subway train, in our book. What do you think of Sony's marketing for Marvel's Spider-Man? Maybe get the next bus in the comments below.
[source dualshockers.com]
Comments 16
nah the new york city train looks wayyyyy better.classic shđt.word up son
Spider-Man saved the day again.
That's some mega-blockbuster movie level marketing right there. Sony must be expecting to sell 80 million copies of the game.
"The wheels on the marketing machine go round and round, round and round, round and round; the wheels on the marketing machine go round and round, and also face-first into a lake."
Cool. Interesting choice of location.
That's awesome and will surely make people look!
I have a question if someone can help!
I preorded the special edition and the dlc is the 3 suits, 5 upgrade points and spider drone! The thing is I don't want to unlock the suits right away and I don't want the upgrade points either...what is the spider drone? Is it some exclusive that I can't unlock any other way?
If I can I think I'll not use the code
Can PushSquare do an article looking at the most recent exclusives and the marketing behind them? Clearly GOW had a decent push and I remember HZD having a few things but nothing remotely close to what theyâre doing with Spider-Man.
I REALLY wanna know how the budgets compared/how many copies they need to sell to cover the marketing alone cause it has to be insane. But I assume their budgeting people know itâs worth it!
@AFCC didnât realize the spider drone was part of the dlc. If you donât want to use it right away, just donât unlock it under gadgets. Not sure if itâs in the regular game. You donât have to use those suits yet though. No idea how you would choose not to use the skill points. Maybe donât download the preorder bonus?
@rjejr i'm kinda of getting fed up of the over-hype for this game, it's almost sickly sweet.
@ztpayne7 I'm thinking about not using the code at all! But what is the spider drone exactly?
First the Leaning Tower of Pisa, now the, er, Nosediving Bus of Milan.
@AFCC itâs basically like a little flying turret that shoots web at enemies for a little bit. You start out with 2 uses that recharge over time. You do have to research it but itâs unlocked very early. Not sure if you unlock naturally without the dlc.
Also, you can enter the code - just donât download the section called âpre order bonusâ if you donât want those things in effect.
@ztpayne7 so you can unlock everything without the pre order bonus...
Honestly it's the most useless bonus ever x)
@Stragen8 GoW was a $60 game with some collectors editions. This is a $60 game, with a $20 season pass, and collectors editions, and a Pro bundle, and Spiderman has a movie coming out in December - Into the Spideverse, and the Avengers bluray, and the next Avengers movie next May, and Spiderman Far From Home next 4th of July.
My guess is Marvel is paying some money every time you see that box with the word MARVEL in it. This isn't just about a videogame, it's about Marvel marketing one of their properties to the hilt. Everybody at Marvel hq cares about crushing DC and the Aquaman movie, Spideman is there 24-7 to drown him out. đ
The webbing effect around the bus is really cool.
@huyi "sickly sweet"
I'm just ignoring it until I start see advertising for the "Complete Edition" in about 6 months. Maybe at E3 next year if Sony still hasn't announced the PS5 so they have nothing else to talk about.
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