There's no doubt that Marvel's Spider-Man is a big deal for Sony, and evidence of this has been slowly mounting in the run up to the PS4 exclusive's release in just a few weeks. The platform holder is putting up murals across the globe and recently released a cracking new trailer, but perhaps the most impressive example of the game's marketing yet is this Spidey branded subway train in Manhattan, snapped by Twitter user @TwinSynergy96.
We're expecting Insomniac's latest to sell like hot cakes for Sony, and if it keeps up this kind of marketing activity, it undoubtedly will.
What do you think of Sony's Spider-Man train? Go underground in the comments below.
Update: Here are some more photographs of the Spider-Man train. It's outfitted with issues of the Daily Bugle, just to make for a more authentic experience:
[source twitter.com]
Comments 17
All aboard the hype train!
That's so cool.
They must have immense confidence in this game, I can't wait for the reviews to start dropping.
Niiiice. love it.
Added more pictures. I was impressed with the outside of the train, but it's the whole freakin' thing. Unbelievable.
This is impressive, I want to read that daily bugle newspaper
Wow. This is a really big effort by Sony. One can only imagine how big they're gonna go with The Last Of Us Part II, Ghost of Tsushima, etc.
I saw the cinema trailer today when I went to see Ant-Man & The Wasp and while it's cool and all that it doesn't make the wait any better Sony!
@get2sammyb "I was impressed with the outside of the train, but it's the whole freakin' thing."
That was going to be my exact post. Anybody can paint a picture on the outside, but they did up that inside exquisitely.
I didn't even know they still ran that Shuttle train, I thought they dropped it when they extended the 7 to the West side. Man, a ton of people must see that every day.
Apparently this is something the MTA sometimes does on that line.
"It is common for shuttle trains to display advertising that entirely covers the interiors and exteriors of the train, as opposed to other routes, whose stock only displays advertising on placards inside the train. Since 2008, the MTA has tested full-train advertisements on 42nd Street Shuttle rolling stock.[67][68] While most advertisements are well received, a few advertisements have been controversial. Among the more contentious wraps that were withdrawn are a 2015 ad for the TV show The Man in the High Castle, which featured a Nazi flag,[69][70] and an ad for Fox Sports 1, in which a shuttle train and half of its seats were plastered with negative quotes about the New York Knicks, one of the city's NBA teams.[71][72]"
https://en.wikipedia.org/wiki/42nd_Street_Shuttle
nyc is the best.word up son
That's pretty awesome, Sony really knows how to build the hype for their games.
@NintendoFan4Lyf oh trust me, we notice, and we care
@NintendoFan4Lyf judging by social media a lot of people noticed and cared
dope
Man this game is going to sell so much ps4
@get2sammyb I'd love to be able to ride this train...any chance of it being an easter egg inside the game?
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