Assassin's Creed Origins is a very good game, and it seems to be reaping the rewards. Ubisoft has revealed that the latest open world stab-'em-up doubled previous title Assassin's Creed Syndicate's launch sales, which is obviously a big improvement, and exactly the kind of result that the publisher wants to see.
There are a bunch of different factors that bleed into this initial success. Positive reviews have certainly helped, and the general consensus seems to be that it's the best Assassin's Creed since Black Flag, which was a popular PlayStation 4 launch title. Word of mouth will have also played an important part, and if our traffic statistics are anything to go by, then a lot of people are already invested in the Egyptian adventures of Bayek.
Ubisoft says 35 per cent of sales were digital -- a significant chunk that various analytical firms still don't take into account when it comes to charts and the like. All of this has spurred boss Yves Guillemot to proclaim that Assassin's Creed is "officially back". A difficult point to argue against, but now we're just hoping that the publisher doesn't run the series into the ground all over again.