Sony’s putting that new FIFA 18 deal to good use, launching a new advertising campaign that claims the PlayStation 4 is the best place for sports. To be fair, when you’ve got exclusives like MLB The Show 17 and Gran Turismo Sport in your arsenal, that’s kinda hard to argue against. The clip also includes NBA 2K18 but is missing Madden NFL 18 due to Microsoft’s partnership.
This is another example of PlayStation marketing widening the net so to speak. We’ve already seen how it’s advertising the machine at kids, and this sports commercial also has a lot of mainstream appeal. It’s smart stuff from the company, as it covets a more casual audience in search of the 100 million units milestone.