How do you hype people for your E3 2017 press conference when all of the good stuff is still secret? You drop an on-the-nose funny about exactly that. To be fair, this clip is pretty good, with boss Yves Guillemot even referring to it as “iconic” before having second thoughts. Inside joke.

The publisher’s presser will take place at 13:00 PT on Monday, 12th June – just prior to Sony’s show. “The audience will be treated to a look at the latest from the next Assassin’s Creed, Far Cry 5, the next Just Dance, South Park: The Fractured But Whole, The Crew 2, and many more,” a press release says.

[source blog.ubi.com]