Football is fudging huge here in Europe, and do you know what else is massive on these shores? PlayStation. It always made sense for Microsoft to be marketing partners of the FIFA franchise, then, because between Champions League sponsorship and general dominance in Europe, soccer games are already associated with Sony’s system anyway.
But there’s some speculation that the marketing rights may have changed hands, and FIFA 18 will be the first entry in the franchise to be marketed on the PS4. There’s not much to go on just yet, but YouTubers have been posting pictures from a FIFA 18 hands on event which appears to be sponsored by the Japanese giant. Last year’s event was covered in Xbox branding.
If the marketing rights have changed hands, then this would probably mean that the FIFA Ultimate Team legends – which have been exclusive to the Xbox One for some time now – would appear on the PS4 instead, which is potentially big news for the YouTube and Twitch scene, who primarily stream on Microsoft’s machine right now.
We won’t have to wait long to find out officially, but if this turns out to be true, then Sony has practically every major third-party franchise on lock now – meaning you’re going to see a stupid number of PlayStation adverts this holiday. It’s a massive role-reversal from the Xbox 360 days, when the PS3 missed out on most of these marketing deals. (Although ironically, it did have FIFA for a bit back then.)
[source fifaforums.easports.com]
Comments 27
Absolutely huge if this is the case. Sony's third party relations have been insane this gen.
Oh, a soccer game, huh?
That's nice.
@get2sammyb this may answer your earlier thread about why sony don't support games like rime no more. They are getting these sort of deals which sell to the masses. Destiny COD now Fifa.
Wooooow literally every major game. The only one that's still up in the air is this year's AC. You think it's gonna be on MS's stage with Scorpio or Sony's? All AC's have had partnerships with Sony except unity. I guess we'll find out soon
Poor xbox, they only have assassin creed this year. Ps4 is slowly becoming ps2, the only system most gamers needs.
@NEOTDS Yup, it's either exclusives 3rd party games dlc/bundle that sells system, or first party exclusives, no more indie exclusives since ps4 will have it anyway.
Fifa is classed as a charity.
It boggles my mind, that a charity is pimping itself out to the highest bidder.
i would guess EA have been chomping at the bit to switch partners. back in 2013 they thought xbox was going to dominate the new gen. i know people talk about the >2:1 install base gap, but in parts of europe (where 75% of FIFAs sales are) it's more like 4:1.. FIFA sells triple worldwide on playstation compared to xbox. that's a hell of a chunk of FUT Legends packs sales that EA have been missing out on.... it might seem like great business for sony, but bottom line is it's even better business for EA.
Sounds like Microsoft are losing everything Saying that they don't seem bothered anymore and that is why I don't understand why they are even bothering with their next Xbox upgrade. What is the point of a Games Console without any True Exclusives!? There is no point of one
@Ralizah
This -yawns-
@Carl-G
Hey fanboy your bulge is showing tuck that thing in.
Frankly i rather have the ability to play anywhere then tied to a boring console. I like the face i can play my console exclusive on xbox 1 and PC. I like starting a game on Xbox 1 then play on PC then back to my Xbox 1.
But hey enjoy your payed for old games with PlayStation Now instead of playing the games u aready own without paying again
@wiiware
I'll play Fifa just fine on my Xbox 1 its not a PlayStation exclusive. Just like my other 200+ games on my xbone.
Noooooooooooooo!
I don't want crappy football games ruining sonys excellent showcase's.
So we can look forward to sportsball stealing stage time from actual games at e3?
Yay.
Oh, cool - I look forward to guys talking about football at E3!
Jokes aside, I don't see us gamers benefiting from this kind of deals too much. It's a pretty terrible tactic no matter who's making the deals ...
Football is pretty huge in the states as well.
@NEOTDS I hope not. Everyone knows FIFA comes out on PS4, so I'd rather money got spent on new games rather than marketing existing ones. TBH I don't believe that's the case, though — different parts of the business with different budgets.
@Wasted_Smuggler I'm 99.9% certain Assassin's Creed is going to be associated with Xbox.
@lacerz Absolutely, but it's a religion in Europe.
@get2sammyb
I can't tell if you caught my meaning or if you're trolling me by glossing over my comment.
@Gamer247 Enough with the troll-ish comments please.
@get2sammyb
Soccer games and PlayStation are both huge in Latin America too, but since most of our retailers buy from the US retailers, it never seem to count when talking sales.
Won't really affect me since I don't play soccer games anyway. Not even Rocket League.
@lacerz Haha, over my head then!
Ohhhhhh, you mean American Football?
@get2sammyb
Yeah, but we love the World Cup!
@Gamer247 calling someone a fanboy while fanboying yourself that's ironic. Bro get used to it nobody cares about Xbox but the diehards so you're always going to see people talk crap or negative about Xbox because it's such a redundant,boring system that it's not even funny and i know because I was dumb enough to buy one
@get2sammyb yeah I see that that too with ac even though it makes no sense since every ac besides unity was associated with PlayStation and Ubisoft games sell better on ps but I guess Ubisoft just really likes making dumb decisions
@Carl-G
No reason to talk like that about the XBO. Without the XBox Sony can do what it wants with its console and with the software. And that doesn't mean that it is in advantage for the gamer.
If Sony has the contract with FIFA it will be waste of money in my opinion. What is the sense of this? You can sell consoles with real exclusives, not in this way with multiplatform games.
@Gamer247 It's great that you want to comment here but I will have to ask you to stop with the trollish, fanboy like comments. If you continue to try and provoke other users then you will have to go somewhere else and we wouldnt want that. Just remember treat people how you would want to be treated.
Thanks for understanding
@Gamer247 Who is the fanboy here you are so funny.
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