PlayStation 4 PS4 Slim Sony Price Europe 1

Looks like those amazing PlayStation 4 deals in the UK right now are part of a European-wide initiative to rain on the Nintendo Switch's parade. Alongside incredibly aggressive Horizon: Zero Dawn marketing, the platform holder seems eager to ensure that its competitor's new console doesn't catch-on too hard, announcing that the PS4 Slim will be available as low as €200 across continental Europe over the next couple of days.

So far there are deals announced for Germany, Italy, the Netherlands, Sweden, and the abovementioned Britain – with more almost certain to follow. In addition to obstructing the Nintendo Switch, this also seems like a move designed to capitalise on the increased footfall in game stores, as well as to help promote Guerrilla Games' exclusive role-playing release. It's also almost the end of the fiscal year, and Sony still has that 20 million units milestone to achieve.

We've seen some people describe this move as "petty" and "shameless", but it's worth remembering that this is how business works. Sony has a great product already, and it's clearly not going to let a competitor waltz in and steal it's thunder; the company may not have anything to be concerned about at the end of the day, but if nothing else this should indicate that the manufacturer's not getting complacent like so many armchair analysts like to insist.

[source neogaf.com]