What madness is this? Sony's actually going to advertise the PlayStation 4 Pro on television and in cinemas, with its big Horizon: Zero Dawn commercial spotlighting the supercharged system. This commercial will run all month across Europe, and will presumably air during the many Champions League matches that are planned over the coming weeks.

The clip itself does a pretty good job of introducing the concept of the game, while also mixing in some gameplay. Given how high the company's expectations are for the release, we imagine it's going to run this one a lot. Have any of you seen it yet? What do you think? Watch the world as we know it wither and die in the comments section below.

[via youtube.com]