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For the first time in its storied history, E3 2017 will be open to the public. Previously only open to those in the industry, the Entertainment Software Association – which organises the event every year – has announced that an initial allocation of 15,000 tickets will be made available to the public starting Monday, 13th February.

The tickets will be sold for $250, but if you get in on the aforementioned date then you'll only have to pay $150. Entry will include access to the entire show floor, as well as panel discussions and various other events starting on the Tuesday through Thursday of the E3 week. Geoff Keighley's annual livestream bonanza will also be incorporated, with attendees invited to see live developer interviews and more.

While it isn't exactly hard to get an E3 pass, this is an unprecedented move, and it's undoubtedly going to change the way that the media covers the event. But the show has been battling against irrelevancy for some years now, with companies like EA opting to host its own get-together away from the flashing lights of the Los Angeles Convention Centre.

Despite comments from the ESA alluding to "incredible attendee enthusiasm", this could be seen as a last ditch attempt to prolong the convention's usefulness. With consumer-focused events like PlayStation Experience and PAX gradually increasing in importance, this seems like the right move for E3 to take – but exactly what kind of toll it will take on the convention's traditions remains to be seen.

[source gamespot.com]