You could say that Sony played all of its trump cards in 2016. Between the PlayStation 4 Slim, PlayStation VR, and, of course, the PlayStation 4 Pro, you may be forgiven for thinking that the Japanese giant's got nothing to offer over the next 12 months. You'd be wrong, though, because the manufacturer's got one big ace left up its sleeve: a software lineup that its competition are unlikely to be able to match.

But with the Nintendo Switch and Xbox Scorpio poised to dominate headlines in 2017, is that enough? Probably not, but it's worth remembering that all of the PlayStation maker's new hardware initiatives are still in their infancy. Still, there's no question that it's going to be that little bit harder for the platform holder to maintain mindshare over the coming year, but here are five ways that we reckon it can still come out ahead of its competition.

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Lean on the lineup

Exclusives honestly aren't the be all and end all, but they do matter – and there are eight console exclusives set to release on the PS4 in January alone. It's the kind of pace that neither Nintendo nor Microsoft will be able to match, and looking at the rest of the year, this pattern looks set to continue through until Christmas. Sony needs to make sure that people know about all of these games, and it must stress just how strong its lineup is when compared to the competition. The best place to play is a marketing phrase, but it's also an accurate one right now.

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Make PS4 Pro sing

Sony almost seemed scared to sell the PS4 Pro last year, but it's a good product and it deserves a little more attention than it's been getting. With Microsoft set to introduce its own iterative appliance, the platform holder needs to start talking up its new piece of hardware – otherwise, why make it in the first place? Better consistency from developers would help, but the manufacturer also needs to stop relying on third-parties like Digital Foundry to make the improvements public. Start talking about exactly what makes the new hardware better, because not everyone understands.

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Virtual insanity

The biggest problem that PlayStation VR's faced is the fact that it hasn't been in bloody stock since it launched. Sony's failed to satisfy demand over the holidays, and it almost feels like it's pulled back on promoting the product for that reason. First it needs to get stock into stores, and then hopefully it can start putting together a roadmap for the product. Virtual reality still hasn't lost its lustre for us, and it's a huge differentiator when comparing the PS4 to competing devices. Again, the firm just needs to make sure people know about it.

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#MakePlayStationPlusGreatAgain

PlayStation Plus is at a point where Sony could give subscribers $10,000 in PlayStation Network credit and access to Kim Kardashian's iCloud account and people would still complain. But that doesn't mean that there's zero value to the criticisms that have been pointed in the service's direction of late. The free games have been generally good, but they're clearly not what a vocal minority want, and that's a problem. We haven't got a clue how the company can solve this problem to be brutally honest, but it needs to at least show that it's trying.

God of War PS4 PlayStation 2017 Games 1

Get the first-party games out

Sony's amassed a frightening array of first-party games that are all in production for the PS4; the not-so insignificant problem is that none of them have dates attached. The firm's said that it's holding back release dates due to the disappointing number of delays of late, but it'd be a disaster if all of its titles skipped 2017 entirely. What will make the grade? Detroit: Become Human? Dreams? God of War? We don't know, but some of these titles need to start coming out.


What do you think that Sony needs to do to have a successful 2017? How can it successfully hold off the threat of the Nintendo Switch and Xbox Scorpio? Should it even be worried at all? Plot out your corporate tactics in the comments section below.

[source bit.ly]