Sony started last year with a deluge of PlayStation 4 releases in Japan, and it looks like it's adopting the exact same strategy in 2016. The marketing tactics have changed, however: the platform holder has just uploaded a video featuring a handful of the device's upcoming titles set to some crunk beats. It's probably the dumbest thing that we've seen all week.

Ignoring the god awful rap for a few seconds, though, we do reckon that it's assembled a pretty powerful portfolio here: Dragon Quest Builders, Street Fighter V, Yakuza Kiwami, and Dark Souls III are all likely to sell well, and will probably help propel hardware numbers at the same time. Maybe it should have come up with a better advertising campaign, though?

[via youtube.com]