The gauntlet has been thrown down, and the team at Push Square want to see you respond. You may have already seen PlayStation Japan and Asia deputy president Hiroyuki Oda's entrance at the Taipei Game Show this week, but if you haven't, we've embedded it below for your convenience, courtesy of DualShockers:

Our challenge to you, Mr. Layden, is to top this press conference entrance at E3 2016. You may opt for a stunt – parachuting into the L.A. Memorial Sports Arena, for example – or something more subtle, like dressing as Crash Bandicoot even though you have no intention of announcing a new entry in the iconic series. Maybe you have something even better in mind?

Let it be known, however, that failure to arrive in anything other than extravagant fashion will cause much distress here at Push Square Towers. We trust that you will not want to live with this on your conscience, so we look forward to your performance at this year's press conference.

Yours graciously,

The Push Square Team.