Oh, boy – Sony's going to throw every single marketing dollar it has at Uncharted 4: A Thief's End, isn't it? The platform holder has just announced that it will be debuting a brand new trailer for Naughty Dog's forthcoming PlayStation 4 exclusive ahead of Star Wars: The Force Awakens in US theatres this weekend. One can't help but wonder how much that's costing the company…

Still, it'll be money well spent, we suspect. As a flagship exclusive, these ads will probably sell the PS4 just as much as the game. And with Uncharted: The Nathan Drake Collection bundles still available for $299.99 around the States… Well, let's just say that we suspect many movie goers will be swinging by their nearest GameStop after seeing the hotly anticipated flick.

Now, someone sneak a camcorder into the cinema and get that trailer up on YouTube, yeah? Actually, probably best to just wait for Sony to upload the high-definition version. You wouldn't steal a car and all that...

[via twitter.com]