It's arguably the most tedious saga in gaming right now: which platform holder will promote Call of Duty: Black Ops III? Last year, rumours were rife that Sony had snapped up Activision's super series, but it didn't pan out. That same speculation started circling around Treyarch's latest title a couple of months back, but while the game is announced now, we haven't really seen any indication that that's the case.
Well, until today, anyway. Eagle-eyed fast food fans noticed that fresh bottles of Mtn Dew are carrying their usual Call of Duty branding, along with a link to DewandDoritos.com. Typing in the URL takes you to a PWRUP page – what's with the limited use of vowels? – which currently includes a Warframe promotion for the PlayStation 4. The flavour text adds: "All year long, Dew and Doritos are teaming up with PlayStation to bring you closer to greatness with rewards for your favourite games."
Why is this significant? Well, it's not really, but the snacks have always been associated with Xbox in the past – and if this new partnership is set to last all year, then it seems likely that it's Sony that will be marketing Call of Duty: Black Ops III this Christmas. Perhaps the most significant thing here is that, for the first time in years, PlayStation players may not have to wait a month for DLC packs to be deployed.
To be fair, the platform holder has said that its working hard with third-parties – especially seeing as its first-party lineup is a little light this year. Batman: Arkham Knight is one major game that it's helping to advertise, but it appears to have inked deals with – wait for it – Star Wars: Battlefront, Assassin's Creed Syndicate, Destiny, and Metal Gear Solid V: The Phantom Pain as well. Potentially throw Call of Duty: Black Ops III into the mix and, like it or not, we reckon that it'll be just fine this holiday.
[source mountaindew.com, via neogaf.com]
Comments 26
I'm a Coke and Pringles RPG gamer personally, so it's not going to work on me.
@FantasyMeister Sour cream and chive?
Sometimes, Texas BBQ Sauce if I'm playing Red Dead Redemption or Smokey Bacon for Grand Theft Auto V
@FantasyMeister Themed flavours - I like your style!
Interesting, but none the less, I'm burnt out on COD and will probably be skipping them from now on.
I'd be lying if I said I didn't like some Dew and Doritos. I just prefer Red Dew and Cool Ranch Doritos.
Though if it was Pepsi instead I'd be pleased.
The Mountain Dew we get in the UK is rubbish. You can only get this weird energy drink adaptation, and it's not a patch on the standard US version:
The Tangy Cheese Doritos are my pick. I assume they're more or less identical in the States.
@DerMeister I also prefer Pepsi.
coca cola and lays/smiths combined with a good rpg or puzzle platformer for me.
Does it really help that much for a platform to have the marketing rights? I mean did Advanced Warfare sell better on Xbox? Or did Destiny sell better on PS4?
"what's with the limited use of vowels?"
MOUNTAIN DEW IS TOO EXTREEEEEME FOR VOWELS!
Plain drinking water and restaurant style tortilla chips with real salsa are my thing. Don't really care much for the soda. Drink much of it as a kid though.
Generally a few mugs of coffee or some whiskey depending on how the days been
Get Geoff Keighley in on this!
@get2sammyb I haven't seen those Tangy Cheese Doritos anywhere, though it's been a while since I've gotten my own chips. The default flavor in the US is Nacho Cheese, I dunno if it's any different anywhere else.
@Churchy Yes. The Doritos Pope must give his blessings.
I don't like soda myself, so that part is useless to me. However, I do like some Doritos; cool ranch is my favorite flavor.
@DerMeister Indeed. I shall pay homage to his holiness.
@get2sammyb Monster Munch and Sainsbury's coke for me
@JaredJ Destiny was a big system seller for PS4, console sales went through the roof in the month of September when it came out. These kind of deals will continue but there were more important in the first year of the console's life because your trying to grow an install base. That's where Sony have been clever, last year they heavily marketed new AAA IP's like Watch Dogs & Destiny to the point where they wanted people to believe they were exclusives and sales numbers proved that it worked. The narrative going into Xmas this year is that "Microsoft have all the exclusives and Sony nothing but with games like Star Wars Battlefront, Assassin's Creed Syndicate and possibly CoD getting the PS4 branding, the PS4 versions could potentially outsell all of X1's exclusives. Which covers the lack of exclusives nicely.
@get2sammyb Kettle chips and Dandelion and Burdock - sponsors of everyone's gone to rapture.
When will sony and activision finally recognize the sun chip eating audience, we never get nothin.
Cream Soda for me or if I'm being cheap then its 17p for 2 litres of Cola at Tesco. UK mtn dew is vile, Doritos ain't bad, as long as there's dip, Paprika Pringles do it for me.
...how are you people eating greasy things while gaming?! I tried it a buch of times and it's just not viable. That poor controller!
Id rather have a nice cup of tea.
Yeah, a nice brew and a packet of jalapeño party snacks from Asda for moi.
Mountain Dew Game Fuel is actually delicious, but my favorites are still Code Red and Baja Blast. Screw teeth!
Beef space raiders and coke zero. That's my deal.
If it's the weekend and I'm playing online with a few mates (destiny usually, occasionally Borderlands) I'll have a few cans of Guinness original or the trooper beer. SNACKTACULAR
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